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Navigating advanced driver-assistance systems

Advanced driver-assistance systems (ADAS) are poised to radically change and disrupt the automotive industry, for both OEMs and consumers alike. While theres little doubt that ADAS can make driving safer and much more convenient, obstacles to widespread adoption still remain. How will OEMs and suppliers have to collaborate? How do OEMs encourage consumers to trust autonomous vehicles? And will government regulations help speed adoption? Here automotive insiders Robin Milavec from Nexteer Automotive and Dr. Massimo Venturi from Eberspaecher provide some answers.

Q: As ADAS technologies continue steadily to advance, weve seen shifts in the original automaker-supplier collaboration model. What forms of collaboration are essential to create new advanced driver-assistance systems (ADAS) technology to advertise?

Dr. Massimo Venturi: Technology is advancing for a price nothing you’ve seen prior experienced in the automotive industry. Specifically, as a vehicles electrical systems become a lot more complex, OEM-supplier collaboration is increasingly essential.

Specifically, upfront collaboration and co-development of vehicle specifications and electrical topologies must match the pace of change and meet consumer expectations. Collaborating earlier in the vehicle-development phase can help identify opportunities for improved system architecture and integration, detect potential time and cost benefits and, most of all, ensure OEMs deliver a car that consumers desire to drive.

Eberspaecher Automotive Controls is generally asked by its customers to greatly help solve complex electrical architecture challenges and through our experience, knowledge, and proven processes, we’ve collaborated to build up leading solutions which are supporting the development of the next-generation vehicles.

Robin Milavec: The advancement of ADAS technologies and the move toward more software-defined vehicles is resulting in an explosion of OEM requirements for new vehicle programs. OEMs are concentrating on software-enabled features like ADAS technologies that add value for drivers and help differentiate their vehicles available on the market.

OEMs and Tier 1 suppliers have a solid history of collaboration. But this shift requires OEMs and Tier 1s to get methods to offset this complexity by simplifying and standardizing in the areas. For instance, these ever-expanding software requirements are driving an evolution in electrical architectures, which is driving the standardization of hardware and separation of software.

Tier 1 suppliers have traditionally been a center of specialized innovation for vehicle sub-systems essentially a research-and-development extension of OEMs. To create ADAS technologies to advertise, Tier 1s will continue steadily to play an integral role in adding to and co-innovating new ADAS features with OEMs. For instance, at Nexteer, we become a technology partner with this OEM customers, that is critical because our integrated hardware and software solutions enable many ADAS features and in addition must be built-into the automobile architecture level at an early on stage. Consequently, we work upstream with OEMs for instance, through advanced tech-development projects. Furthermore, we work very closely with OEMs to ensure the safety and performance of most our technologies, including ADAS features. But as the validation of ADAS features must look at a nearly infinite amount of scenarios, we have now rely a lot more on simulation, modeling, and hardware-in-the-loop (HiL) stands to supply the required testing coverage.

Q: Many drivers mistrust driver-assistance systems and disable key safety features because they’re bothersome. Simultaneously, it is possible for drivers to become too trustful of driver-assistance systems and take their eyes off the street. What role do suppliers play in building consumer trust with ADAS technology?

Milavec: Suppliers can play an integral role in dealing with OEMs to build up innovative ADAS solutions that meet up with the needs and wants of consumers. Suppliers can conduct focus groups with consumers to make sure their technologies under development are intuitive rather than distracting to drivers, making them far better and increases drivers adoption and usage rates.

For instance, Nexteer is focusing on early and intuitive warning software that enhances driver safety in slippery conditions. Through human factor studies, weve discovered that visual information systems that warn drivers of slippery road conditions could be overwhelming and ineffective. So instead, our software solution mimics the steering feel of a slippery surface prior to the driver reaches the specific slippery road. Predicated on our human-factor studies, weve discovered that giving an early on heads-up through steering feel influences the driver to intuitively reduce vehicle speed, thus causeing this to be software solution a far more effective ADAS feature that improves driver safety.

Venturi: It really is our responsibility as a supplier to greatly help develop and integrate technologies that perform to the clients requirements reliably and without failure. As suppliers, we’ve the advantage of dealing with all automakers around the world and will identify and leverage guidelines to aid best-in-class ADAS technology.

For instance, Eberspaecher works together with automakers worldwide to generate highly reliable vehicle power architectures through our ASIL-D-rated switches, advanced tool chain and software expertise. This can help make sure that uninterrupted power is sent to critical devices within the automobile. As partners, we use our OEM customers to build up technologies which can be proven trustworthy.

“Government regulation should concentrate on setting guidelines, parameters and standards, instead of prescribing specific technologies for ADAS.”

Dr. Massimo Venturi, Eberspaecher

Q: What forms of government regulation are essential for the widespread development of ADAS? What forms of regulation should government avoid?

Venturi: ADAS features have the potential to lessen traffic crashes and save lives. Government regulation should concentrate on setting guidelines, parameters, and standards, instead of prescribing specific technologies for ADAS.

Additionally, there must be alignment established nationally and/or globally to aid automakers investments in technology, and also limit confusion available on the market as consumers travel the planet and encounter differences regionally. Ideally, with industry and government support, we are able to improve consumer understanding and adoption of ADAS technologies.

Milavec: From the supplier perspective, consistency and consensus among specifications and regulations, in addition to a vision for technology roadmaps for current and future phases, are always important in the widespread development and deployment of new technologies

“I really believe that concentrating on what consumers want or need is paramount to mainstream adoption and using ADAS technologies that increase safety and performance.”

Robin Milavec, Nexteer Automotive

Q: ADAS technology is increasingly available as standard or optional equipment in new vehicles, but the the greater part of vehicles on the highway lack driver-assistance features. What must happen for driver-assistance technology to become a lot more mainstream?

Milavec: Development of new ADAS features should be driven by answering a consumer need or want. I really believe that concentrating on what consumers want or need is paramount to mainstream adoption and using ADAS technologies that increase safety and performance. And its own even better when you can make the technology intuitive as well as invisible to drivers. Consumer education can be important so drivers understand the huge benefits and capabilities of new technologies and therefore know how features like Steer-by-Wire, stowable steering columns or road surface-detection software could make their driving experience safer, convenient and fun.

Venturi: For ADAS technology to are more mainstream, consumers need greater rely upon the systems and must know how they can assist in improving the driving experience and steer clear of crashes. This is often achieved by standardizing terminology and creating more awareness and educational programs concerning the great things about ADAS.

When anti-lock braking systems (ABS) and electronic stability control (ESC) first entered the marketplace, these were met with skepticism and doubt. However, as time passes through multiple education campaigns and the usage of statistics that showed the way the technologies save lives, people became more acquainted with the huge benefits and the adoption rates increased. ADAS technology will probably follow an identical path and because they’re a gateway to the continuing future of fully autonomous vehicles, it’ll be important for the to aid their adoption.

Q: Do you know the key competencies the must advance ADAS technologies and develop and manufacture another generation of electrified and autonomous vehicles?

Venturi: There are numerous complex challenges facing the as mobility advances and several of the are hidden deep within the vehicles architecture. Among the key areas that people feel will grow in importance for electrified and autonomous vehicles is innovative electronic topologies offering built-in redundancies to make sure all safety-critical devices dont fail. To do this, automakers have to identify partners like Eberspaecher Automotive Controls which are experienced and proficient in functional safety, including producing ASIL-rated products. In addition they must be in a position to design with flexibility at heart; the chip shortage taught us that people need to enable the substitution of alternative components without compromising performance or quality. Security must be top-of-mind; as vehicles becomes increasingly connected, we have to protect the electrical infrastructure from cyber-attacks.

Milavec: Two key competencies are critical: safety and intuitive motion control expertise. Safety plays an expanded role in automated driving and vehicle-to-everything (V2X) connected environments including built-in redundancies and cybersecurity. For instance, advanced steering systems like Steer-by-Wire and High Availability EPS can ensure the steering back-up is definitely on. Along with safety, intuitive motion control assumes new meanings in automated driving and EVs as the human connection or feel of the street differs than what folks are accustomed to in traditional ICE vehicles. That is why motion control expertise and an individual experience will continue steadily to take on sustained complexity and importance as mobility quickly evolves across a variety of use cases. As OEMs reinvent entire platforms in the shift to electrification, this might also speed-up market introduction of new advanced safety and performance features as OEMs desire to leverage this possibility to introduce new technologies on EVs.

Q: How important is infrastructure to the expanded usage of ADAS? Could the health of the nations roads limit how quickly we are able to roll out certain features?

Milavec: Whats great about ADAS technologies is they may be used to increase safety and performance for drivers in every driving conditions including on roads with potholes, ice, along with other hazards. As infrastructure grows to aid increased vehicle connectivity, this can create additional opportunities for advanced ADAS technologies, such as for example steering-safety features. For instance, in V2X environments, Nexteer and Tactile Mobilitys Road Surface-Detection Software enables vehicles to judge signals from the steering system, brakes or other chassis components to find out road conditions and identify potential hazards, such as for example icy or wet roads. These signals then could be communicated to trailing vehicles via the cloud to warn them of the next hazard.



President, Chief Technology Officer (CTO), Chief Strategy Officer (CSO) & Executive Board Director

Nexteer Automotive

As president, CTO and CSO of Nexteer, Milavec is in charge of spearheading the companys strategic direction and ensuring technology-roadmap alignment with industry megatrends to proactively capture growth opportunities. Nexteer is really a global-leading, motion-control technology company thats accelerating mobility to be safe, green, and exciting.

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Executive Vice President, Automotive Electronics


Because the head of Eberspaechers automotive electronics business, Dr. Venturi is in charge of global product development, manufacturing, purchasing and sales of electronic components for automotive applications.

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