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The implementation of NIL rules has allowed college athletes to make best use of the star power carried by their names. Nebraska freshman wide receiver Decoldest Crawford does that with a distinctive deal that is clearly a match manufactured in heaven.
Crawford signed to represent SOS Heating & Cooling, a Nebraska-based HVAC company.
Front Office Sports @FOS
NIL that just is practical.
Nebraska WR Decoldest Crawford has signed a deal to end up being the new spokesperson for SOS Heating & Cooling pic.twitter.com/JeFnYBQN6V
A native of Shreveport, Louisiana, Crawford was a 3-star prospect in the class of 2022, in accordance with 247Sports’ composite rankings. He originally focused on LSU in 2019 before reopening his recruitment last December and investing in the Cornhuskers.