Everybody that got Nike shoe deals have to be thanking us at this time, declared the 47-year-old St. Louis native on Complexs Sneaker Shopping. We opened Nikes eyes to numerous that. In those days, they werent carrying it out. These were basically on some theyre gon win regardless.’
The uptempo single paid tribute to the Nike classic and later became the rappers signature selection of footwear, because the brand sponsored area of the Nellyville Tour and gave him a restricted ambassador-esque deal.
Because the single grew in prominence peaking at No. 3 on the Billboard Hot 100 and being featured in the 2003 film, Love Dont Cost SOMETHING Nikes relationship with hip-hop evolved
Whenever we first started rocking Air Force Ones, these were $59.99. We did the song. Eight months later, these were $100  and we aint get no residuals, shared the 2021 BET I’M Hip-Hop honoree.
Currently, classic white Air Force Ones retail for $110.
Later, the Country Grammar artist spoke on making the sneakers popular in a regional aspect and his time on Dancing On The Stars.
Watch Nellys full Sneaker Shopping episode below.