One of the primary mysteries surrounding the ad-supported Netflix plan may be the starting price and the way the new tier will compete keenly against current Netflix subscriptions. Bloomberg claims to possess discovered Netflixs price targets for the ad-supported tier, and we may have a tentative release date for the brand new plan.
If the info is accurate, Netflix will charge between $7 and $9 monthly for the ad-based subscription. Presumably, that could translate to $6.99, $7.99, or $8.99 monthly. Also, the brand new subscription may be open to people in initial markets prior to the end of 2022.
At $7 to $9 monthly, the Netflix ad-supported subscription would match the Disney Plus ad tier, that may cost $7.99 monthly. But itll be slightly less costly compared to the cheapest current Netflix plan.
Netflix subscriptions currently start at $9.99, however the mid-tier $15.49 plan may be the hottest option.
According to Bloombergs sources, Netflix plans to introduce the brand new subscription in the fourth quarter of 2022. The ad-supported subscription will undoubtedly be available in at the very least a half dozen markets at launch.
The report doesnt specify the markets, although its likely that launch markets are the US along with other top countries where Netflixs growth is stalling. The report notes that Netflix intends to help make the ad-supported plan open to customers in every markets where in fact the streaming service can be acquired.
What things to expect from the brand new subscription
Recent reports said that the Netflix ad-supported plan could have some limitations beyond needing to sit through commercials. The business may not allow downloads of Television shows and movies for offline watching. Which makes sense, since any ad-supported service requires an web connection.
Bloomberg provided additional information regarding the Netflix with ads experience.
Netflix will reportedly play about four minutes of commercials each hour. The streamer will serve them before and throughout a program, however, not by the end.
Furthermore, Netflix supposedly doesnt desire to overwhelm viewers with ads. Also it doesnt desire to serve exactly the same ads again and again. Microsoft will handle the ad sales side of the business enterprise, a partnership that Netflix has recently announced.
But Netflix won’t serve targeted advertising, at the very least not initially. Also, its unclear how Netflix will measure and share ad-related metrics with advertisers.
Furthermore, Netflix reportedly wont include ads in kids programming or its original movies. But Netflix really wants to have ads in its Television shows. Its also focusing on handles other studios to include commercials to licensed content.
These studios may be ready to allow ads in older programs that aired with commercials. However they may be reluctant to permit ads in newer programming.
Netflix has yet to verify this info for the ad-supported plan. However, the knowledge doesnt sound too bad at the rumored price. Four minutes of commercials each hour for $7 to $9 monthly is actually a value if youre seeking to save money on your own streaming subscriptions.