This week marks the 25th anniversary of the launch of Netflix. Starting in 1997 with a subscription service which used envelopes filled with digital video discs (DVDs), the business launched its website the next year. Its now-ubiquitous streaming service started nearly ten years later, in 2007.
For older Netflix users, this history established fact. But also for streamings coveted Gen Z viewer demographic, the annals lessondetailed in a fresh video created by the business to commemorate its unlikely risesuddenly imbues Netflix with exactly the same sort of kitschy retro vibes which have resulted in booming vinyl sales, a fresh appreciation for decades-old film franchises, and an embrace of 1990s fashion.
Netflixs history can be an advantage with regards to proving its commitment to its mission
The initial movie ever shipped by Netflix was Beetlejuice, the 1988 horror comedy starring Michael Keaton and Winona Ryder. (Incidentally, Hollywood plans to profit from the existing nostalgia trend by releasing Beetlejuice 2, with Ryder, among Netflixs biggest stars via Stranger Things, and Keaton returning.)
Despite challenges from all sides, Netflix continues to be winning the entire streaming war
The most recent streaming subscriber numbers show that Amazon and Disney+ are challenging Netflix in the realm of subscription TV dominance.
But by reasserting its role because the pioneer of the area, and enjoying a lot more user search interest than any service, Netflixs anniversary highlight is really a signal that, despite a battered stock price, it really is still riding high from the momentum of its first-mover advantage.