Netflixs status as a streaming innovator has been under assault recently, however the companys recent non-fungible token (NFT) experiment proves its still in the digital disruption game. The business released a string of nine NFTs on Openseas NFT marketplace in-may, each representing a scene fromthe 3rd season ofits popular science fiction anthology series Love, Death + Robots.
Alongside cutting-edge animation, the series features the talents of actors such as for example Michael B. Jordan, Mackenzie Davis, Rosario Dawson, Mary Elizabeth Winstead, Joel McHale, Topher Grace, and Samira Wiley, along with adaptions of classic science fiction stories from Bruce Sterling, Harlan Ellison, John Scalzi, J. G. Ballard, among others. Without much fanfare apart from a tweet and a subtle prompt in the closing credits of the times of year last episode, Netflix announced that it had hidden QR codes for some of the scenes in billboards and on social media marketing, so only probably the most hardcore fans participated in the original offering.
Netflixs NFT event is more about viewer data than blockchain profits
Netflix isnt more likely to make much money from the promotion, a somewhat unique approach that veers from the gold rush mentality which has typified a lot of the experience in the NFT space.
Even typically the most popular Love, Death + RobotsNFTon Exit Strategies, an episode around three robots examining the aftermath of humankinds demiseis available for the ground price of 0.002 Eth ($3.36).
But a byproduct of the blockchain promotion, which draws to a detailed on Sept. 24, has been an unofficial ranking of season threes episodes, with sales revealing which fans loved probably the most. It has inadvertently offered the tv screen industry a fresh way to measure the true ratings of a show later on.
They are the NFTs that sold probably the most:
On Aug. 12, Netflix announced that it had been continue with a fourth season of Love, Death + Robotsthis time aroundarmed with a fresh sort of audience data which could inform future programming decisions linked to the series, and perhaps its other original productions.