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Neurons combines ML with science to predict conscious and unconscious consumer behaviors

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Enterprises have always been using cookies and surveys to gauge just what their consumers prefer or want. These procedures help with defining marketing and product strategies, however they remain poor indicators of what consumers would actually choose. In accordance with Geo Technologies, as much as 82% of Americans still ignore online ads, finding them irrelevant or unappealing, while Merle & Cooper estimates that 35-48% of products fail available.

To handle these challenges, Denmark-based company, Neurons, combines the energy of neuroscience with machine learning (ML). The business supplies a platform that predicts customer behaviors, such as for example attention and focus, in seconds, helping enterprises optimize all of these customers journeys, from advertising to user experience and tech. Today, Neurons announced it has raised $6 million in a seed round of funding.

Neurons predictive platform

Neurons offers a cloud-based customer prediction platform which has three key tools to predict, understand and adjust to the client decision-making processes: Predict, Explore and Research.

Predict, because the company explains, is really a cloud-based attention prediction AI that automatically produces validated heatmaps and cognitive scores to predict customer responses. Its insights help ensure that you decide what creatives would perform the very best or which brand design will be best predicated on brand recognition.

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Our AI is made using one of the worlds largest eye-tracking databases which are both continually updated and validated through our in-lab research function, Thomas Zoga Ramsy, Neurons founder and CEO at Neurons, told VentureBeat. With that database, we’ve trained our AI to accurately and rapidly make predictions on content for human responses like attention, focus, cognitive responses and engagement with 95% accuracy. The AI models are designed and validated in-house with this ML engineers and neuroscience experts using modern standards like Tensorflow and Google Cloud Platform tools make it possible for users to scale predicated on needs.

While Predict is automated and predicated on data, the Explore feature serves as a self-service online panel testing tool. It enables users to create customized tests to get unconscious and conscious responses like emotion, memory and motivation from the targeted audience sample toward an innovative asset.

We’ve developed something where users can simply build and execute studies online, send them out to panels of participants predicated on their market, and collect their responses inside a matter of a few days. They are able to then use these leads to predict in-market responses for a deeper knowledge of, e.g., what things to say making use of their brand/products, what channels they ought to use to communicate, as well as what forms of content to market, Ramsy explained.

THE STUDY facet of the platform is really a bespoke, full-scale offering for detailed study. Within this, the business can test participants with hardware-enabled eye trackers and brain scanners (EEG) to get unique usage of their responses to creatives and ads and how they unfold as time passes. This gives a method to analyze and diagnose where in fact the customer experience succeeds and where it goes wrong.

Growth trajectory

Neurons were only available in 2013, however the SaaS portion of the business was only recently established. Since that time, the business claims to possess gone from zero to a lot more than 150 customers, like the likes of Google, Coca-Cola, Mercedes, Capital One, NBC, Vodafone and Ikea.

The growth has been quite aggressive, the founder noted, with an increase of when compared to a threefold upsurge in the first half a year of 2022 over 2021 SaaS revenue.

Now, with this particular round of funding from Vkstfonden Ventures, Finance Zealand and Fairpoint Capital, the business will continue to work toward hiring new talent and strengthening its portfolio of products for predicting consumer behavior.

Within this, we have been already moving way beyond attention prediction, and can soon release Sentiment AI along with other models, Ramsy stated. As time passes, additional AI products should come, including emotion prediction. Another move would be to exceed mere prediction and offer suggestions, allowing designers, brand owners, among others never to only see whether a secured asset will continue to work or not but additionally to obtain automatic suggestions about how to proceed about any of it.

Others working in exactly the same area are Expoze.io, Attention Insight, CoolTool, Hotjar, Sentient Decision Science and Nielsen Neuro.

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