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NFL Launches Subscription Service At $4.99 PER MONTH


The National Football League unveiled a fresh subscription service titled NFL+ on Monday, allowing users to livestream some games on the devices because the league throws its hat in to the ring in the streaming wars while still respecting traditional medias turf.

NFL Commissioner Roger Goodell speaks at a press conference following a Super Bowl in February.

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The service begins at $4.99 monthly or $39.99 annually, giving subscribers usage of live broadcasts of local and primetime regular season and playoff games on the phones and tablets, along with live audio broadcasts to all or any games.

The league also introduced NFL+ Premium at $9.99 monthly or $79.99 annually, which include features of the essential package in addition to full-game and condensed game replays across devices.

The streaming service may be the to begin its kind among major American sports leagues.

Key Background

Crucially, NFL+ doesnt threaten to challenge the leagues cozy relationship using its traditional broadcast partners taking into consideration the service only offers mobile streaming. The NFL signed a 10-year deal worth about $10 billion annually with Amazon, CBS, ESPN, Fox and NBC this past year. The six most viewed telecasts in the U.S. this past year were NFL games, according to Sports Business Journal. NFL Commissioner Roger Goodell called live NFL games probably the most valuable content in the media industry in the NFL+ announcement.


Who wins the multibillion dollar bidding war for the NFLs Sunday Ticket package that broadcasts all out-of-market games after the NFLs contract with DirecTV expires. Amazon, Apple and Google have all expressed fascination with the package, with Apple considered the favourite to land a deal worth a lot more than $2.5 billion annually, the NY Times reported Sunday.

Crucial Quote

Goodell explained the leagues rationale for the streaming service within an interview with the Wall Street Journal: What were really considering now could be future platforms. We need to be there with this content.

Further Reading

Why Big Tech Is Creating a Big Play for Live Sports (NY Times)

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