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NPD Trend Tracker: From Gen Z’s ‘go to’ chocolate to an aubergine-based eel alternative

This week’s tour of new product launches carries a chocolate brand targeting Gen Z with exciting flavour profiles and strong sustainability messaging. We also find out about a fresh plant-based eel analogue targeting Japanese and traditional European cuisines and a protein brand that says it ‘puts two fingers up’ to low-fat, low-sugar protein snacks.

Scroll through because of this week’s collection of hot services.

Pic: GettyImages Hiroshi Wotanabe

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