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Project Caviar: Google is promoting new royalty-free audio and video codecs

The bottom line is: The Alliance for Open Media will launch a fresh brand to market a royalty-free audio-video experience on consumer hardware, something Google has recently achieved with the recently adopted AV1 codec. Should Dolby be worried about the brand new venture?

Google includes a plan to contend with the newest and popular standards for audio and video contents controlled by Dolby, which is internally referred to as “Project Caviar.” Throughout a presentation held nowadays for hardware manufacturers, Caviar was referred to as a way to develop a “healthier, broader ecosystem” for premium media experiences without royalties.

Project Caviar involves the already established Alliance for Open Media, a partnership between a few of the most important technology and media companies (Amazon, Apple, Microsoft, Meta, Netflix, Nvidia, Samsung) and Google itself, promoting the adoption of open source and royalty-free audio-video codecs like AV1.

Dolby was never mentioned through the confidential meeting, yet Google appears to have targeted the SAN FRANCISCO BAY AREA company and its own proprietary technologies once again. Project Caviar should bring a free of charge option to 3D spatial audio (ie Dolby Atmos) and Dolby’s own HDR standard for color-rich visual experiences (Dolby Vision).

Dolby Atmos and Dolby Vision have essentially end up being the standard for high-end media consumption, either with a streaming service like Netflix or in the house video niche with Blu-ray releases and home entertainment devices. The ultimate price of every one of these brilliant products carries a fee companies pay to Dolby, to add next-gen surround sound and high-dynamic range colors within their content.

Project Caviar strives to decrease these fees, while winning support from hardware manufacturers at exactly the same time. Because of its YouTube ubiquitous video streaming service, Google has recently achieved positive results of this type with widespread hardware support for the AV1 video codec, and today the business plans to use again with Dolby’s latest tech.

Unlike AV1 and the “codec wars” of days gone by years, however, now there appears to be no discuss a brand-new audio or video technology: Project Caviar would adopt already existing codecs for both HDR and surround sound content while bringing a fresh, consumer-recognizable brand available on the market at exactly the same time.

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