(STEVENSVILLE, MD) September 8, 2022 PRS Guitars has premiered a freshSE Series factory tour video unveiling PT CORTS all-new dedicated PRS SE Series factory in Indonesia. This new building is ultimately made to double the production capacity of the PRS SE Series with approximately 3 x the square footage and twice the amount of people working solely on PRS SE guitars. The video, featured onPRS Guitars YouTube channel, is hosted by PRSs Chief Operating Officer, Jack Higginbotham, who has been with the business since it were only available in 1985 and contains become increasingly mixed up in PRS SE Series recently.
The PRS SE Series moved into its first proprietary space in Indonesia in 2018 with the purpose of further honing the SE processes, craftsmanship, and guitars themselves. That has been the 1st time because the Series introduction in 2001 that PRS had its building and builders focusing on the SE Series. With this particular newer dedicated space, which opened in February of the year, PRS hopes to keep to improve the bar on quality and value, while continuing to improve production.
The SE Series is continuing to grow quickly in the last couple of years, and we’ve been incredibly careful to cultivate the product quality and value of the guitars simultaneously. We have an incredible partnership with PT Cort which includes allowed us to approach the SE guitars from exactly the same perspective as our USA-made instruments. Through this process, we’ve been in a position to significantly advance the designs and the processes in the SE Series. By the end of your day, we have been excited to create innovative instruments with sophisticated components in to the lineup, said Jack Higginbotham.
Indeed, the PRS SE Series has seen substantial model additions recently with theSE Pauls Guitar,SE Custom 24-08,SE Hollowbody II Piezo(made at Corts sister factory in China), & most recently theSE Silver Sky (John Mayers signature model). As PRS has released new models, they will have been increasingly transparent making use of their product development and manufacturing processes.
As a guitarist and consumer, I dont visit a large amount of transparency in the import guitar business, and we’ve never wanted the SE Series to be this way. From day one, we’ve always shared the pride and accountability with this overseas partners, said Higginbotham. Were very pleased with the partnership weve constructed with PT Cort on every level. Were all dedicating a substantial period of time and energy into building the very best guitars we are able to, and we wished to convey that care and dedication, partly, with this particular video.
If the first comments are any indication, that sentiment is appreciated. As you early comment says, I really like the thought of an organization showing us everything of their factories abroad. PRS never really had any shame of it since they know their product is good. Which other company does that? Take some notes everybody else.
The PRS SE Series began in 2001 after Carlos Santana expressed his need to have a far more affordable signature guitar model that his younger fans could access. Twenty-one years later, with therelease of the SE Silver Sky, John Mayer said, the SE [Silver Sky] really brings exactly the same experience of being truly a guitarist that I must a person who just started playing for the initial timeand that’s something I take very seriously. Therefore PRS continues its quest to provide reliable, versatile, and musical guitars at every level.