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RCS mobile marketing campaigns in Brazil and Africa by Upstream drive 37% rise in conversions over SMS and 137% higher click-through rates

Upstream presents the energy of RCS to improve multi-channel marketing campaigns at MEF RCS World and latest whitepaper Unlocking multi-channel marketing with RCS

Dublin, London, Rio de Janeiro, Athens August 3rd, 2022: Upstream, a worldwide specialist in mobile marketing technology, showcased the energy of Rich Communications Services (RCS) to push multi-channel marketing campaigns to new heights at MEF RCS World. Occurring at the state-of-the-art innovation centre in Googles European Headquarters in Dublin, Upstream experts demonstrated how its RCS solutions have grown to be indispensable for leading brands around the world, driving a growth in conversions of 37% over SMS and 137% higher click-through rates.

Upstream Systems Logo

Upstream Systems Logo

Not absolutely all users will be the same, so communications shouldnt be either. Every channel includes a different dynamic and purpose, and the more channels a brandname uses, the more potential users additionally, it may reach. However, RCS includes a clear advantage once the goal of the campaign strategy would be to build relationships consumers in highly interactive and visual ways. RCS messaging is really a game-changer to enhance brand awareness, improving customer support and support and also converting users and to generate leads, said Katerina Matthaiou, Product Innovation Director, Upstream. Crucially, again and again we note that, within a multichannel campaign, incorporating RCS is among the smartest decisions a brandname can make to improve efficiency, reach and engagement.

Skyrocketing campaign performance around the world

With Google set to abandon the usage of cookies from 2024, and the popularity of Android devices growing in nearly every market, RCS has been gaining significant attention around the world with the expected amount of RCS-capable subscribers to attain 3.8 billion by 2026[1].

In Brazil, a respected mobile operator caused Upstream to utilize RCS to upsell customers from pre-paid to post-paid contracts. In charge of the creation of its online flow in addition to end-to-end management and strategy of the campaign, Upstream used its advanced marketing platform Grow to create and manage a multichannel retargeting mechanism. Involving RCS within its strategy resulted in a 19% upsurge in campaign performance, with the entire campaign leading to 785,000 plan upgrades in only six months and 137% higher CTR for RCS over SMS outreach.

Upstream also partnered with a favorite South African food retailer to build up and deploy an extremely interactive RCS campaign to increase traffic to its web store. With previous campaigns struggling to attain a mass audience, introducing RCS via an operator into its marketing mix enabled the business to attain a 22.2% click-through rate with the campaign generating over 12,000 clicks in only its first fourteen days alone.

This is the time to include RCS in to the channel mix

Upstreams latest whitepaper Unlocking multi-channel marketing with RCS provides more in-depth insight into RCS for Mobile Network Operators (MNOs), brands and advertisers attempting to discover why it’s the perfect channel to include to their multi-channel marketing campaigns and reach consumers.

In virtually all instances, RCS proves to function as preferred marketing option for data enabled users having the ability to re-engage and wake-up users who’ve ignored more saturated channels. Its customer support and post sales communications capabilities also help to make for a far more complete user experience in a position to convert top quality users in more visual and interactive ways.

Furthermore, with Upstreams mobile marketing automation platform, Grow, brands can scale their marketing goals for higher ROI and lower customer acquisition costs on all sorts of campaign. With one platform its likely to possess a clear view of users flow, in virtually any degree of the funnel, apply different tactics for every level, optimise results, and also have no worries concerning the validity of the acquisitions reported.

With Grow available both as a managed service, prepared to plug and play, or as a SaaS solution controlled in-house, Upstreams martech platform has already been delivering top leads to take full advantage of what RCS provides.

[1] Juniper, RCS vs OTT: why 2022 is really a crucial year, February 2022

About Upstream

Upstream is really a leader in mobile marketing technology in the main emerging markets on earth. Its mobile marketing automation platform, Grow, unique in its kind, combines innovations in marketing automation and data, security from internet marketing fraud, and multi-channel digital communication targeted at creating personalized experiences for end consumers. With an increase of than 4,000 successful mobile marketing campaigns, the Upstream team helps its customers, leading brands all over the world, communicate better making use of their customers, increase digital sales and enhance their revenue. Upstream solutions are targeted at 1.2 billion consumers in a lot more than 45 countries in Latin America, Africa, the center East, and Southeast Asia. To learn more concerning the company:

To learn more please contact:

Chris Cowan

Mixology PR


P: +44 (0)20 8175 2985

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