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Report: How data maturity affects your important thing

Concept illustration depicting data and observability

Image Credit: Eichinger Julien via Getty

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Probably the most mature digital product analytics teams (the ones that best leverage digital analytics tools and processes) have2.5 timesgreater improvement of business outcomes over the board compared to the least sophisticated teams. When measuring revenue improvement as a small business outcome, probably the most mature (also known as leaders) exceeded minimal sophisticated (also known as laggards) by way of a difference of almost 28%.

Independent research from the newly released IDC white paper, sponsored by Heap Analytics, How Data Maturity and Product Analytics Improve Digital Experiences and Business Outcomes surveyed digital experience decision-makers to get a deeper knowledge of the maturity levels that currently exist in the adoption and usage of digital product analytics technology, culture and practices.

The paper targets data maturitys effect on business outcomes, aswell asdetermining guidelines and opportunities for improvement. The study verified that increased data maturity meaning how well an organization uses data and leverages it in its decision-making led to increased revenues and profits, better efficiency, higher NPS scores and lifetime customer value.

Data maturity guidelines

The report also revealed the very best practices of data maturity leaders, like the proven fact that98% of leaders have an excellent to excellent knowledge of customer journey friction points, while only 29% of laggards reported they will have a good-to-excellent understanding of this type.


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In regards to automation, 80.1% of leaders fully automate their data validation, data access policies, and dataset management processes, while only 3.2% of lagging organizations fully automate these procedures. 72.1% of lagging organizations are employing manual processes or basic automation for data validation, data access, and dataset management.

Furthermore,84% of leading teams get answers in minutes or hours in comparison to only 3% of laggards; and 89% agree their organization celebrates learning from experimentation, while 77% of lagging teams feel their organization doesnt celebrate experimentation.

Needs improvement

However, the analysis also discovered that there have been areas for improvements for several companies. In probably the most surprising findings, 69% of most companies say that decisions tend to be driven by the HIPPO (Highest Paid Person) regardless of data.

Many (81%) of leading companies think that they might do more with the info that is distributed around them.

Regions of improvement for lagging companies include usage of the right tools or formal training processes on data analytics.A lot more than 65% of lagging companies lack usage of tools like session replay or tools to recognize specific regions of friction in an individual journey, and only 31% of lagging organizations have formal training processes set up, weighed against 71% of leaders.

To unveil these findings, IDC surveyed a lot more than 600 digital product builders to find out their data maturity levels and usage of digital analytics technology, and also their culture and practices. IDC then analyzed the survey responses and identified four maturity groups (lagging, progressing, advancing and leaders), and ranked the responses from lowest to highest maturity level.

Browse the full report from Heap.

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