Companies are creating and launching brands faster than ever before. Amidst this competitive market, Clarivate identified a hundred new brands which surged in to the public sphere within the last 2 yrs, demonstrating exceptional capability to deliver value, impact and protection on a worldwide scale.
Yet, for each and every successful new brand, countless more neglect to hit the mark or capture our attention. Developing a brand identity that cuts through in a crowded marketplace gets tougher. Businesses — and regulations firms that advise them — have to make data-driven decisions to launch brands quickly and successfully. Trademark data and analytics play an intrinsic role in assisting IP, legal and brand teams inform these decisions.
Join us because of this webinar exploring the recently released Clarivate Top 100 New Brands report. Hear from Ingrid Gogl, VP Marketing and Communication at Yunex Traffic and Ambalika Banerjjee, Lead Global Trademarks Counsel at UPL because they share what must be done to build a robust global brand in a really challenging market.
A deep dive in to the Top 100 New Brands 2022, including key trends and emerging trademark approaches for new brands
Guidelines and tips from two of the years top New Brands: Yunex Traffic and UPL
What trademark professionals and brand teams can perform to proactively ensure the success of global brand launches
The way the pressure to end up being the next new brand impacts what organizations search for within their trademark lawyer partners
VP, Marketing and Communications,
Lead, Global Trademarks Counsel,
Head of IP Content Strategy,
Ed White (HOST)
Chief Analyst and VP, IP and Innovation Research,