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Salesforce unveils features to improve automation for marketing and sales

Salesforce unveiled a range of new automation features because of its marketing, commerce, service and sales offerings this week.

Marketing Clouds Account Engagement API enhancements are made to automate personalization and engagement. It can this with new integrations for the companys CDP and external segmentation tools.

Users is now able to create and share segments within the CDP, enhance them with additional account attributes for personalization and activate engagement across channels. For instance, an organization could attract freemium software users with a personalized enterprise software upgrade journey across video, email and mobile.

Dig deeper: Salesforce launches pilot NFT cloud

Other upgrades include:

  • Composable Storefront for Commerce Cloud. Allowing retailers have a headless method of commerce while offloading the management of site hosting, security and scalability. Users can make and deliver flexible, custom commerce experiences to any device or application without additional expensive architecture.
  • The Store Associate app gives retail workers fast usage of customer insights and inventory levels. It really is made to create more personalized shopping experiences via ship-from-store functionality, Buy Online Pickup In-Store and omnichannel inventory visibility.
  • Contact Center for Service Cloud hopes to boost agent productivity and efficiency with a unified agent desktop across all channels and AI-powered recommendations.
  • The Service Catalog automates frequent service requests, like refunds or subscription plan changes. Customers could make these requests by way of a storefront-like experience.
  • Flow Automation Packs automates the life span cycles of varied tasks like managing incident tickets and customer onboarding processes.
  • Einstein Bot for Sales is capable of doing multiple tasks including answering customer questions, connecting them to the proper rep via Slack and automatically scheduling meetings.
  • Enablement tracks sales reps achievement milestones and delivers training programs in the flow of work, ensuring they’re up-to-date on the most recent product features and new sales techniques.

Why we care. With inflation, supply chain problems and labor shortages, companies need all of the automation tools they are able to get. Companies know this 91% of organizations say they want automation technology, but only 23% have actually implemented it. Salesforce seems centered on helping with this particular.


CONCERNING THE Author

Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He’s got been city editor of the Boston Herald, news producer at NPR, and contains written for Harvard Business Review, Boston Magazine, Sierra, and several other publications. He’s got also been a specialist stand-up comedian, given talks at anime and gaming conventions on from My Neighbor Totoro to the annals of dice and boardgames, and is writer of the magical realist novel John Henry the Revelator. He lives in Boston along with his wife, Jennifer, and either way too many or too little dogs.


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