Today, Samsung launches a weeklong Discover Samsung event, supported by NFTs and a scavenger hunt through their Discord community.
Samsung launched their Discord community, or server, in June. Earlier this season, in addition they opened a presence on Decentraland called Samsung 837X, and that place will host virtual events through the entire week.
By connecting multiple metaverse touchpoints to other legacy digital channels like Samsung.com, the brand shows how these emerging experiences may bring younger consumers into traditional fall sales events.
Read next: 4 key approaches for NFT brand launches
Search for clues. Brand fans will undoubtedly be given a number of three questions on Samsungs Discord server. They’ll discover the answers to the questions somewhere on Samsung.com or Discord.
When that portion of the game is complete, Discord users will submit their MetaMask wallet address on Discord for to be able to win an NFT worth around $500 in discounts on Samsung products.
NFTs and prizes. Participants could have until 5pm ET on September 14 to answer the questions. The very next day, Samsung will drop NFTs to user, and each NFT could have a randomly-assigned value of $0-500.
Participants will have the ability to redeem their NFT for an online certificate to utilize when searching for Samsung products through the event.
Along with everybody receiving an NFT with some value, 30 winners are certain to get other prizes totaling $10,000 in giveaways.
Metaverse commerce events. Samsung may also host commerce events at Samsung 837X. These live-streamed events will feature products pulled from actual users wish lists on Samsung.com.
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Why we care. Its not only about planting a flag in the metaverse. Instead, its in what brands do after they, and their customer, make it happen.
This metaverse campaign gets the familiar components of a sweepstakes which have been section of marketing for a long time. You can find discounts along with other prizes, which also, from the strategy standpoint, resemble loyalty programs. This promo updates the strategy by rendering it gamified with an electronic scavenger hunt that engages metaverse community members on Discord and Decentraland.
Macys and Old Navy also have dropped NFTs within seasonal celebrations. Gap rolled out special wearables for virtual pets. Probably the most promising executions are section of an extended, multi-step roadmap the type that Under Armour is piecing together for 2022, 2023 and beyond.
CONCERNING THE Author
Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He’s got interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama because the country’s first federal CIO. He could be especially thinking about how new technologies, including voice and blockchain, are disrupting the marketing world once we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. Along with his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood in addition has written for KIRKUS, and contributes fiction, criticism and poetry to many leading book blogs. He studied English at Fairfield University, and was created in Springfield, Massachusetts. He lives in NY.