Move Positions Both Companies to Capitalize on Surging Fascination with Soccer and Youth Sports in the U.S.
Seawall Capital, an exclusive equity firm that invests in founder-led consumer businesses, announced today its investment into Sports Endeavors, Inc.
Sports Endeavors may be the team behind Soccer.com, the best source for player and fan gear in the U.S. Soccer.com partners with leading youth soccer clubs, diehard soccer players, their parents and coaches, and fans to provide them the best quality gear, professional advice, and stories of inspiration.
Seawall is excited to partner with the Sports Endeavors team led by Mike and Brendan Moylan, the founders and leaders of the business since its inception. The investment aligns with Seawalls technique to partner with businesses in the outdoor, fitness, and recreation sectors. Other related Seawall holdings include Kent Outdoors (www.kentoutdoors.co) and Movement Climbing Yoga + Fitness (www.movementgyms.com).
Sports Endeavors was founded over 35 years back as a direct-to-consumer retailer by brothers Mike and Brendan Moylan. While still in senior high school, the Moylans produced their first Eurosport soccer catalog in 1984, which quickly developed a cult following on the list of growing U.S. soccer community. Sports Endeavors then registered the Soccer.com domain in 1994 and began building what is among the most premier destination for soccer apparel, gear, customized team jerseys and content.
Soccer.com is just about the preferred provider of team uniforms to the very best youth soccer clubs and academies over the United States. Along with Soccer.com, Sports Endeavors owns WorldSoccerShop, the web destination for soccer fans, and 431 Sports, that provides an identical integrated uniform treatment for baseball, softball and volleyball teams. The business is situated in NEW YORK and operates among the largest sports jersey customization facilities in the U.S.
Sports Endeavors aligns perfectly with this goal of partnering with passionate founders with outstanding management teams in businesses and categories which have loyal and dedicated consumers, said Matt Eby, founder and Managing Partner of Seawall Capital. As increasing numbers of people play watching soccer within america, Soccer.com is put to grow the overall game of soccer, both at the ball player level and at the fan level. We have been eager and excited to utilize this dedicated and talented management team because they continue steadily to build the authentic destination and resource for soccer players and fans nationwide and worldwide.
Soccers rise in popularity in the last 3 decades has been staggering. Today, the cumulative annual value of the U.S. media rights of professional soccer, including European leagues and the planet Cup, is roughly equal to that of MLB. The rise in soccer fandom parallels the rise in youth soccer participation. The return-to-play in youth soccer appearing out of the global pandemic has been strong and is likely to accelerate through the U.S. hosting the FIFAMens World Cup in 2026.
Our partnership with Seawall Capital allows us to greatly help more folks pursue their passion for soccer and sport by helping us shorten the length on some important projects which will improve our reach, speed, and support for youth sports organizations, said Mike Moylan, Co-Founder and CEO of Sports Endeavors. Its a thrilling time for soccer globally. Seawall Capitals investment can help us build our company aggressively to meet up the upcoming opportunities we see due to youth soccer participation growth, the continued rise of the mens and womens UNITED STATES professional leagues and success on a worldwide scale, and the U.S. co-hosting the Mens World Cup in 2026. Once the U.S. becomes the global destination for soccer in 2026, Soccer.com decide to outfit our players and fans.
We realize the sensation of a athlete trying on the team uniform for the very first time, a fan attending a casino game within their teams jersey, or perhaps a player wearing the cleats of these idol, said Brendan Moylan, Co-Founder and COO of Sports Endeavors. We have been proud to greatly help enable those moments when you are probably the most innovative partner to youth sports teams and a preferred partner to the worlds top sport brands seeking to build relationships youth athletes and fans.
Mike, Brendan, and the complete team at Sports Endeavors have built an organization which is necessary to the youth sports landscape in the us, said Kris Parks, Partner at Seawall Capital. Were excited to greatly help expand youth sports participation and support the rising enthusiasm of American soccer fans, added Robin Lamb, Partner at Seawall Capital.
Goldman Sachs Asset Management Private Credit and Huntington Business Credit provided financing for the transaction. Gibson, Dunn & Crutcher LLP served as legal advisors to Seawall Capital.Jefferies LLC served as financial advisor andSmith, Anderson, Blount, Dorsett, Mitchell & Jernigan, LLP served as legal advisors to Sports Endeavors.
About Sports Endeavors
The Sports Endeavors category of brands includes SOCCER.COM, WorldSoccerShop and 431 Sports. What began as a little family business is continuing to grow in to the largest soccer, baseball, softball and volleyball retailer on earth.
Since 1984, Sports Endeavors has been delivering quality gear, professional advice and stories of inspiration to players, fans, coaches and parents across America. Within its mission to greatly help more folks pursue a lifelong passion for soccer, the business is focused on growing the overall game at a grassroots level and outfits a large number of youth soccer, baseball and volleyball clubs nationwide.
Sports Endeavors created their Passback program in 1991. Passback collects and donates gently used gear to players from underserved communities. Now operating together with the united states Soccer Foundation, Passback has redistributed several million what to players in need.
About Seawall Capital, LLC
Seawall Capital is really a middle-market private equity firm centered on buying companies which have built strong connections with their end consumers. The firms investment strategy centers around partnering with founder-led businesses that deliver amazing services and products that folks love and trust. Seawall Capitals principal investment team includes a successful history of helping founders, management teams and partners achieve their long-term goals and objectives.
Find out more at seawallcap.com .