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Social gaming platform INK raises almost $19M in funding

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Austin-based startup INK Games announced it has secured $18.75 million in its latest round of fundraising. It plans to utilize this funding to create out its platform, along with its Prize Kingdoms mobile game.

This marks INKs second round of funding, since it raised $9.5 million last September. The companys platform is really a social and Web3 commerce network, that allows users to benefit from their reach. The INK Pay system pays users because of their degree of influence and audience engagement.

Robert Towles, INKs CEO and co-founder, told GamesBeat in what INK brings to the planet of mobile gaming: INK Games supplies the only platform where vast amounts of users will get paid for doing offers and referring others. With this technology, users can onboard their entire connectivity and social reach and monetize their viral reach, forever.

Towles added that the mobile market at the moment will not offer enough to the users: A couple of years ago, mobile casual gamers wanted in-game incentives. Now, they understand the tremendous value they bring plus they expect to receives a commission. The tables are turning: Soon, worthless incentives wont cut it. Users want a meaningful share in revenues. A lot more, vast amounts of people now realize they hold tremendous influence through their social media marketing, connections and following. They would like to wield this profitably and easily.

Prize Kingdoms

INK Games era is Prize Kingdoms, a distinctive spin on the casual game category. The studio is testing the overall game in regions before an anticipated launch later this season.

Josh Gause, INKs CCO and co-founder, told GamesBeat concerning the reaction to Prize Kingdoms up to now. Users are playing each day, often logging multiple hours of gametime. Importantly, our playtesting proves which were a game for everybody and can have massive interest the global gaming community. Engagement rates already are incredible across various segments and demographics, including age and gender. Users are impressed by the competitive social features and possibility to win real prizes. Full release of Prize Kingdoms is scheduled for later this season and were anticipating mass-market success.

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