free counter
World

Streaming surpasses cable in July for first-time ever

1/2

Lead by Netflix, in July, more Americans tuned in to watch programming using streaming services than by cable or broadcast TV for the first time ever, according to ratings company Nielson Holdings. File Photo by Jim Ruymen/UPI | <a href=License Photo” height=”534″ src=”https://cdnph.upi.com/svc/sv/upi/9341660920673/2022/1/cb5fecf1284ce012d383ee4b9d754162/Streaming-surpasses-cable-in-July-for-first-time-ever.jpg” title=”Lead by Netflix, in July, more Americans tuned directly into watch programming using streaming services than by cable or broadcast TV for the very first time ever, in accordance with ratings company Nielson Holdings. File Photo by Jim Ruymen/UPI | License Photo” width=”800″>

Lead by Netflix, in July, more Americans tuned directly into watch programming using streaming services than by cable or broadcast TV for the very first time ever, in accordance with ratings company Nielson Holdings. File Photo by Jim Ruymen/UPI | License Photo

Aug. 19 (UPI) — For the very first time ever, more Americans tuned directly into watch programming using streaming services than by cable or broadcast TV, in accordance with ratings company Nielson Holdings.

The business released its numbers for July on Thursday, which show streaming accounted for an archive 34.8% share of total television consumption.

Cable garnered 34.4%, while broadcast claimed a 21.6% share.

Streaming usage has surpassed broadcast viewing numbers before, financial firms the 1st time it has additionally come out before cable, the business said.

Broadcast TV normally sees a lull in viewership through the summertime until networks return with new programming in the fall.

Streaming services Prime Video, Netflix, Hulu and YouTube all had record-high shares in July after previously doing this in June.

Netflix captured the largest share of overall TV viewing among streaming platforms with 8%. The quantity marks an archive high for the service.

“Along with claiming the biggest viewership share through the month, audiences watched typically 190.9 billion minutes of streamed content weekly — easily surpassing the 169.9 billion minutes that audiences watched through the pandemic lockdown period back April 2020,” Nielson said in a news release.

Cable viewing in July fell by 2%, or 0.7 share points, in comparison to June. It had been down further on a year-over-year basis. July cable numbers dipped 8.9% and 3.3 share points when compared to same month this past year.

Roughly exactly the same amount of Americans were watching some kind of programming in July in comparison to both previous month and previous year.

“Total time spent watching television in July closely resembled that of both June 2022 and July 2021, but despite these similarities, the change in the distribution of viewing formats on a year-over-year basis further demonstrates how viewing behaviors continue steadily to shift,” the business said on its website.

Read More

Related Articles

Leave a Reply

Your email address will not be published.

Back to top button

Adblock Detected

Please consider supporting us by disabling your ad blocker