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Subway Ran a Sandwich Subscription Promotion and Customers Ate It Up

Subways inaugural $15 Footlong Pass monthlong subscription sold-out within six hours of its launch. The $15 Footlong Pass is really a subscription which allows Subway MyWay Rewards members to obtain 50% off a footlong sandwich each day in September when ordered on the chains mobile app or website with daily digital codes.



Monthlong Subscription SOLD-OUT Within Hours

Subway Footlong Passes continued sale on Wednesday, August 24 and in a matter of six hours all available 10,000 passes were purchased by customers. The promotional package was made exclusively for the sandwich franchises MyWay Rewards program members. Through it, Footlong Passholders can purchase Subways iconic menu item the footlong for 50% off on the Subway App or Subway.com, once each day, through the entire month of September for a one-time fee of $15.

With respect to the location and toppings, Subways sandwich prices range between $6 to $12, making the month-long promotion, particularly a bargain among Subways customers.

Subway has a few of the most passionate and dedicated fans, who’ve been around every step of just how on our journey to learning to be a better Subway. We created the Footlong Pass to thank them because of their loyalty as summer winds down and the pace of life picks back up, said Barb Millette, Senior Director, Loyalty and Gift Cards for Subway.

Why Promotions are Best for Business

Running promotions for the small businesses might help set your organization apart from your competition.

Besides helping draw more customers from discounts and promotions additionally you help build your customer base. Promotions help spread the term of mouth, and when done right can lead to more customers becoming thinking about visiting your organization.

Frequent promotions not merely help customers remember your brand but additionally help drive up sales. Promotions and sales may also can be found in handy if you can find other businesses that sell similar services or products to yours. Furthermore, you may also bundle products together for the promotion to obtain some traction in sales for less popular items.

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Image: Subway


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