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Summary of Briefing on Honda Motorcycle Business

Summary of Briefing on Honda Motorcycle Business

– Striving to understand carbon neutrality for several of its motorcycle products through the 2040s, because the primary focus of environmental approaches for motorcycle business, Honda will accelerate electrification of its motorcycle models, while also continuing to advance ICE (internal combustion engines).

– Honda plans to introduce 10 or even more electric motorcycle models globally by 2025 and aims to improve annual sales of electric models to at least one 1 million units next five years, and 3.5 million units (equal to 15% of total unit sales) by 2030.

– Because the world’s largest motorcycle manufacturer, Honda will continue steadily to lead the in this “era of carbon neutrality” by continuing to own “joy of riding” using its electric motorcycles and by offering products with new value by leveraging the higher level of compatibility of software technology and electrified models.

TOKYO, Sep 13, 2022 – (JCN Newswire) – Honda aims to understand carbon neutrality for several products and corporate activities Honda is involved with by 2050. Today, Honda held a press briefing regarding its motorcycle business initiatives, presented by Kohei Takeuchi (Director, Executive Vice President and Representative Executive Officer) and Yoshishige Nomura (Managing Officer).

A listing of the briefing follows:

1. Approach toward carbon neutrality of motorcycle products

To support a number of uses and needs of customers all over the world, Honda supplies a wide variety of motorcycle products, from small commuter models to large fun models, which are employed globally in both emerging and advanced countries. In emerging nations, especially, there’s popular for motorcycles, mainly commuter models, as a lifeline of individuals in their everyday activity; however, popularization of electric models faces challenges such as for example heavier vehicle weight and higher prices. Also, demand for electric models depends largely on government incentives, regulations and option of charging infrastructure in each respective market.

Considering these situations, Honda will accelerate the electrification of motorcycles because the primary focus of environmental approaches for motorcycle business, while also continuing to advance ICE, looking to achieve carbon neutrality for several of its motorcycle products through the 2040s. Moreover, Honda will continue steadily to lead the at the forefront of its environmental initiatives.

Continued Initiatives to Advance ICE

To be able to realize carbon neutrality while accommodating the wide variety of customer needs and usage environments unique to motorcycles, Honda continues its initiatives to lessen CO2 emissions from ICE models, while also developing models appropriate for carbon neutral fuels such as for example gasoline-ethanol blends. To become more specific, along with Brazil where flex-fuel (E100)*1 motorcycle models already are available, Honda plans to introduce flex-fuel models in India, aswell, among the major motorcycle markets. The program would be to first introduce flex-fuel (E20) *1 models from 2023, and flex-fuel (E100) models in 2025.

2. Electrification Initiatives

Introducing electric motorcycle models to meet up wide-ranging customer needs

Anticipating market expansion, Honda will introduce electric motorcycles that accommodate an array of customer needs. Commuter models and fun models combined, Honda will introduce a lot more than 10 new electric motorcycle models by 2025, having an try to reach annual electric motorcycle sales of just one 1 million units next five years, and 3.5 million units (approximately 15% of total sales) by 2030.

Information on product launch plans follow:

(1) Commuter EVs

As companies are becoming more environmentally conscious, demand for business-use electric motorcycle models has been increasing recently. To satisfy such demand, Honda has been offering the Honda e: Business Bike series models and accelerating the global launch of business-use electric motorcycles. Along with providing a Honda e: Business Bike series model to Japan Post and Vietnam Post Corporation*2 for mail delivery, Honda happens to be conducting joint trials with Thailand Post Company Limited*3, and likely to begin production and sales of the Benly e: in Thailand prior to the end of the month. These Honda e: Business Bike series models include Honda Mobile Power Pack (MPP) swappable batteries, which are well-suited to business use like the delivery of small packages and resolve issues of range and charging time, which are fundamental challenges that require to be addressed to understand widespread usage of electric motorcycles.

For personal use, Honda plans to introduce two commuter EV models between 2024 and 2025 across Asia, Europe and Japan. Envisioning the near future market environment, uses and technological advancements, Honda is exploring a variety of future personal-use models including ones built with an electrical source besides swappable batteries.

(2) Commuter EMs*4 / EBs*5

Currently, EMs and EBs take into account a lot more than 90% of industry-wide global electric motorcycle unit sales (approximately 50 million units). In China, the world’s largest electric motorcycle market, EMs / EBs are widely adopted as a convenient type of everyday mobility, and Honda has been offering such products by leveraging its local supplier infrastructure and development / manufacturing operations. With the expectation that demand for EMs / EBs will undoubtedly be expanding globally, Honda plans to introduce a complete of five compact and affordable EM and EB models between now and 2024 across Asia, Europe and Japan, along with China.

(3) FUN EVs

Along with commuter EVs, Honda is actively developing electrified models in the “FUN” category. Predicated on its FUN EV platform currently under development, Honda plans to introduce a complete of three large-size FUN EV models across Japan, the U.S and Europe between 2024 and 2025. Honda may also introduce Kids Fun EV model, made to spread the joy of riding to another generation.

High-efficiency “Monozukuri” that allows expansion of the electric model lineup and sales

Predicated on its competitive “Monozukuri” (art of earning things) know-how, amassed through the development and application of platforms for ICE-powered models, Honda will establish and apply electric motorcycle platforms that combine the three core components for electric vehicles “the battery, PCU and motor” with the motorcycle body. By fulfilling customer needs with highly efficient Monozukuri, Honda will continue steadily to provide joy of mobility with affordably-priced electric motorcycle models.

Concerning the battery, a core element of electric vehicles, Honda aims to equip its electric motorcycle models having an all-solid-state battery Honda happens to be developing by making active usage of its resources.

3. Smoother and Smarter Usage of Electric Motorcycles

Initiatives to improve charging infrastructure and standardize batteries

Enhancement of charging infrastructure and standardization of battery specifications are vital for the widespread adoption of electric motorcycles. Within the enhancement of charging infrastructure, Honda is working toward popularization of battery sharing.

(1) Popularization of battery sharing

Honda has generated a jv in Indonesia, among the major motorcycle markets, to use a battery sharing service utilizing MPPs and MPP-powered motorcycles. The JV happens to be operating a battery sharing service in Bali.

In India, Honda is likely to begin its battery sharing service for electric tricycle taxis (so-called “rickshaws”) by the finish of the year. Honda can be likely to expand its initiatives to popularize battery sharing to other Asian nations.

In Japan, in April of the year, ENEOS Holdings, Inc. and the four major Japanese motorcycle manufacturers*6 jointly incorporated Gachaco, Inc., that may give a sharing service of standardized swappable batteries for electric motorcycles and develop infrastructure because of this service. The business plans to begin with its motorcycle battery sharing service this fall.

(2) Standardization of batteries

In Japan, four major Japanese motorcycle manufacturers have decided on common specifications for swappable batteries in line with the JASO TP21003*7 guideline.

Honda is working toward the standardization of swappable batteries while taking part in a battery consortium in Europe*8 and dealing with somebody company in India.

Strengthening of the regions of software technologies

To improve the added value of its electric motorcycles, Honda is looking to transform its business from the concentrate on non-recurring hardware (product) sales business to a recurring business design combining hardware and software.

In your community of software development, Honda is dealing with its software subsidiary, Drivemode*9, to improve new value creation because of its electric motorcycle products in the connected realm. You start with the commuter EV model scheduled to be on sale in 2024, Honda will offer you user experience (UX) features that continuously enrich the standard of riding through connectivity, such as for example offering optimal route options that consider remaining range, charging spot notification, safe riding coaching and after-sales service support.

Looking ahead, Honda will continue to work toward the establishment of a connected platform where greater value will undoubtedly be generated not merely by connecting its motorcycles, but by linking an array of Honda products and realizing connectivity beyond their product domains.

*1 Gasoline-ethanol blend fuel. Various blend rates can be found, from 100% gasoline to 100% ethanol. E100 is 100% ethanol, while E20 is 20% ethanol.

*2 Vietnamese postal service

*3 Thailand postal service

*4 Electric Moped category. Maximum speed: 25km/h – 50km/h

*5 Electric Bicycle category, excluding electric-assisted bicycles. Maximum speed: 25km/h or lower.

*6 Honda, Kawasaki Motors, Ltd., Suzuki Motor Corporation and Yamaha Motor Co., Ltd.

*7 The Society of Automotive Engineers of Japan, Inc. Organization (JASO) technical paper TP21003, the “Guideline For Swappable Batteries Of Electric Two Wheel Vehicles”

*8 Swappable Batteries Motorcycle Consortium (SBMC) established for the intended purpose of achieving widespread adoption of electric motorcycles along with other small-sized electric mobility products.

*9 A developer of software that transforms UX for mobility. Drivemode builds smarter, safer, connected driving technology for everybody on the highway.

Sectors: Automotive, Motorsports

Copyright 2022 JCN Newswire. All rights reserved. A division of Japan Corporate News Network.

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