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Taiwan Rides on Post-Pandemic Wave with Taiwan Food World GO Project, Boosting Market Growth in SEA Market



SINGAPORE, Aug 18, 2022 – (ACN Newswire) – Because the world progressively leaves the pandemic behind, Taiwan’s Ministry of Economic Affairs (MOEA) has joined hands with Taiwan’s Bureau of Foreign Trade and Taiwan External Trade Development Council (TAITRA) to ride the waves of the brand new era with the Taiwan Food World GO Project.

The inaugural event happened at the Hilton Singapore Orchard yesterday and was live-streamed simultaneously across three countries – Korea Republic, Vietnam and Malaysia.

The Taiwan Food World GO Project global event can be an NT$200-million (US$6.67 million) project which incorporates some marketing activities, through the assistance in funding, international certifications and expert advice, to greatly help Taiwan food manufacturers penetrate overseas markets.

With the Chinese market taking on nearly all Taiwan food revenue, Taiwan plans to diversify its markets further, eyeing increased market shares in Asian, UNITED STATES, European and Oceanian markets to improve export volumes, with MOEA and TAITRA hoping that project can help Taiwanese food manufacturers are as long as 50,000 overseas consumers.

The next companies showcased their popular products through the launch event:

Kuang Chuan

– Assam Milk Tea

– Earl Grey Milk Tea

– Cold Brew Fragrant GREEN TEA EXTRACT

– Cold Brew Black Tea

Bamboo House

– Four Treasures

Tai Yang Tang

– Tai Yang Biscuits

Shu Lin Biscuit

– Lins Handmade Cookies

Taiwan TTL

– Hua Diao Wine Chicken Noodles

– Lychee Fruit Beer

Du Hsiao Yue

– Pork Sauce

Zong Hong

– Black Fungus Drink

Oklao

– Taiwan Series Drip Coffee

– Musician Series Drip Coffee

– World Finest Drip Coffee Bundle

Sunny Hills Delights

– Pineapple Cake

MICO

– French Cookies

TaiSun

– Mixed Congee

– Oatmeal with Chestnut

Wei Zhe

– Pineapple Nougat with Biscuit

San Shu Gong

– Mango Jelly

Hurng Fur Foods

– Brown Sugar Soft Flour Cake

Ms. Cynthia Kiang, Director General, Bureau of Foreign Trade, MOEA, said, “Taiwanese food, especially our iconic pineapple cakes and bubble milk tea, is definitely loved by foreigners. These signature foods will be the national food icon of Taiwan, and a must-buy for tourists. With the rest of the pandemic restrictions still set up, the “Taiwan Food World GO Project” provides an avenue for everybody all over the world to possess usage of Taiwan’s foods, safely and healthily.”

Following kick-off event, TAITRA will undoubtedly be owning a food fair in local Prime Supermarket outlets and a four-day FHA – Food & Beverage event at Singapore Expo Hall, in September 2022, having a wide selection of innovative foods from 24 different Taiwanese food manufacturers.

Media Contact

PRecious Communications for TAITRA

Jacqualine Chan

Tel: +65 6303 0567

E-mail: taitra@preciouscomms.com

Taiwan External Trade Development Council

Taiwan Trade Center, Singapore

Anna Wu – Chief Representative Officer

Tel: +65 6235 0369

Email: singapore@taitra.org.tw

Topic:News release summary

Source: TAITRA


Sectors:INDUSTRY EVENTS, Food & Beverage

http://www.acnnewswire.com

From the Asia Corporate News Network

Copyright 2022 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.


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