Customer Data Platform Consolidates Marketing Channels with a Concentrate on Customer Visibility
Dallas, TX (RestaurantNews.com) TGI Fridays, the worlds first & most recognized casual bar and grill with an increase of than 700 locations in 54 countries, has partnered with DataDelivers to implement a person Data Platform (CDP) to supply clarity on the brands customers and improve customer marketing efforts across channels.
The DataDelivers CDP program consolidates POS data, loyalty, e-club, online orders along with other data sources into one solution which can be easily accessed over the organization through customized dashboards. Fridays now has both a high-level summary of customer behaviors and the detailed knowing that allows Fridays to focus on heavy and light users, new and lapsed guests, along with other valuable customer segments.
In accordance with Lindsay Eichten, director of CRM and Loyalty at Fridays, this partnership and technology supplies the company unprecedented insight into customer behavior that’s adding context never to only what customers say but what they do. This awareness is helping the brand to leverage business analytics to see menu strategy and operations.
For example, a customized DataDelivers report indicated the bond between a person ordering a specific item and their likelihood to come back.
By knowing that a particular menu item could be a determining element in whether a person returns, we are able to look at our menu in a complete new light, explained Eichten.
At the regional level, Fridays managers previously could only see averages and totals amounting to a minimal level of knowledge of their customers. Now with the CDP platform, their customer visibility has increased ten-fold enabling better collaboration between corporate and operating partners to improve overall restaurant performance.
DataDelivers provides us having an invaluable depth of wisdom about our business and the powerful tools that people have to be competitive, said Eichten. This partnership is continuing to exceed my expectations.
Lindsay Eichten will undoubtedly be sharing more about Fridays experience with DataDelivers during an Innovation Forum at the upcoming FSTEC conference on Sept. 20. Also on the panel will undoubtedly be Deena McKinlsey, Chief Experience Officer at New England Authentic Eats, the parent company of Papa Ginos Pizzeria and DAngelo Grilled Sandwiches and Brian Yahn, Vice President of IT at Eegees.
About TGI Fridays
Because the worlds first casual bar and grill, TGI Fridays may be the birthplace of fun, freedom, and celebration, bringing people together to socialize andexperience That Fridays Feeling; a feeling of celebrating the fun in everyday moments, big and small. For over 50 years, Fridays has been lifting spirits all over the world with an increase of than700 restaurants in 54 countries, serving high-quality,classic American food and iconic drinks backed byauthentic andgenuine service.
Visitwww.Fridays.comto learn more andjoin Fridays Rewards. Follow us on Facebook,Instagram,and Twitter.
Celebrating its 20th anniversary, DataDelivers has been helping companies find sales which are hidden in data. By knowing where you can look and turning information into intelligence, DataDelivers gives clients the various tools they have to grow sales and build longterm customer value. In 2021 DataDelivers helped restaurant clients identify a lot more than 15 million new guests, generate a lot more than 2 million incremental visits, and produce a lot more than $40 million in additional revenue. DataDelivers is headquartered in Schaumberg, Il and employs a large number of data scientists to serve clients in retail, the restaurant industry and in the transportation sector. To learn more, visit DataDelivers.com.
Visit DataDelivers at Booth #601 at FSTEC, Sept. 19 21 at the Gaylord Texan, Grapevine, TX.