Michael Barr, Scarlet Fu, and Mike Lynch follow the amount of money in the wonderful world of sports, taking listeners inside decisions that power the multibillion dollar industry.
THE UNITED STATES Tennis Association is looking to generate over $50 million in revenue in this year’s US Open. A variety of new ticket packages, exclusive experiences and special corporate packages take the action beyond the courts. Host Michael Barr presents a conversation the Bloomberg Businessweek team had with USTA Chief Commercial Officer Kirsten Corio live from the Open, then speaks with Bloomberg Senior Reporter Gillian Tan in what sets this year’s US Open apart.
Sep 05, 2022