The Dodo will expand its retail footprint using its first-ever pet product collection, a Pet Lovers box, and pet insurance offering, all available exclusively at Walmart this fall.
WEBWIRE Wednesday, September 7, 2022
The Dodo, the #1 global digital publisher for pet and animal content, announced a first-of-its-kind collaboration with Walmarts pets category The Dodos first ever with a significant retailer spanning pet products in addition to a Walmart Pet Lovers box and insurance offerings, covering pets and their own families at every step of these lives together.
Marking your pet brands first-ever product collection, The Dodo provides Walmart shoppers nearly 30 products for dogs in categories including grooming, feeding, apparel, toys, and accessories, all thoughtfully made to prioritize the dogs overall well-being and today available in a lot more than 1,600 Walmart stores and on Walmart.com. Pet parents may also get access to Walmart Pet Lovers Box boxes, featuring dog apparel, treats, toys, and much more, and Walmart Insurance Services may also offer Fetch by The Dodo pet insurance, The Dodos pet insurance and wellness brand focused on helping pets live their absolute best lives.
By combining The Dodos love for animals and its own expertise on which pets love most, the publisher and Walmart co-created an accumulation of quality pet products which are innovative, long-lasting and targeted at celebrating and deepening the bond between pets and their parents.
Beginning September 6th, pet parents can look for Dodo-themed products including a step-in harness designed for comfort, an all-in-one dog grooming kit including multipurpose wipes no rinse bath foam, a Bamboo Double Diner Bowl designed to decelerate speed-eaters, and a Dodo Bird Treat Dispenser that doubles as a puzzle for dogs to explore, chew and unlock treats from. The editors at The Dodo hand-picked and tested each item making use of their own pets to build up products which are colorful, durable, and offer a value-priced offering that fulfills Walmarts mission to greatly help pet owners spend less and live better.
As pets have increasingly turn into a cherished relation, The Dodo has generated a residential area built on a shared commitment to being the very best pet parent possible, said YuJung Kim, Group Publisher at The Dodo. There is absolutely no better retailer than Walmart to create alive our obsession with this pets through top quality services and products that people as pet parents can stand behind.
Walmart Pet Lovers Box with The Dodo may also be available exclusively to Walmart shoppers this holidays, featuring treats, toys, Dodo-branded dog apparel, and much more. Pet parents can join the monthly boxes this September at Walmart.com.
Pets will always be and will continue being important for families and Walmart customers, so we have been constantly innovating and dealing with leading brands to build up products and bring probably the most sought-after what to retail, said Melody Richard, Vice President, Pets, Walmart U.S. The Dodo includes a large, loyal group of fans and we have been excited to welcome them in to the Walmart pet family.
As well as the Dodos collaboration with Walmart, Walmart Insurance Services may also offer Fetch by The Dodo pet insurance. Fetch insurance offers a variety of benefits, including coverage on prescription drugs & supplements, emergency vet visits, injuries, sick visits fees, specialists, breed-specific issues, physical therapy, surgeries, X-rays, laboratory tests, gum disease, coverage for each tooth, acupuncture & chiropractic care therefore a lot more. Fetch offers policyholders flexibility and convenience.
The Dodo has generated an enormous community of engaged families, owners, and animal lovers, reaching a loyal and diverse audience of 60 million users monthly, and over 115M followers across social media marketing platforms including TikTok, YouTube, and Instagram. The Dodo may be the #1 global digital brand for pet parents.
This original collaboration for The Dodo brings the trusted and beloved brand into pet families homes in a fresh way, with the product quality and value shoppers expect from Walmart. The digital publisher is focused on setting the gold standard for a 21st century media brand by continuing to expand its reach and diversify its presence.
CONCERNING THE Dodo:
The Dodo may be the #1 most-viewed and most-engaged with animal brand globally [source: Tubular Labs, September 2021]. We tell positive, authentic, entertaining stories about animals that produce people laugh, cry happy tears, feel All of the feels, and love animals. The Dodo is section of Vox Media, the best modern media company.
About Fetch by The Dodo
Fetch by The Dodo provides comprehensive pet insurance plan with highly personalized content to greatly help pet parents stay steps before their pets health insurance and help them live happier, healthier, and longer lives. It’s the only pet insurance trusted by The Dodo, the #1 most-viewed and most-engaged animal brand on earth with a worldwide audience of 100 million social followers. Fetch plans are administered by Fetch Insurance Services, LLC (d/b/a Fetch by The Dodo, Fetch by The Dodo, LLC in Michigan & New Mexico, and Fetch by The Dodo Insurance Services, LLC in California) and underwritten by XL Specialty INSURANCE PROVIDER, a Delaware Corporation, or AXIS INSURANCE PROVIDER, an Illinois Corporation, in the U.S. and AXIS Reinsurance Company (Canadian Branch) in Canada. Fetch is really a Warburg Pincus portfolio company.
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