WEBWIRE Wednesday, July 27, 2022
The Panigale V4 S of the Lenovo Race of Champions on Saturday of World Ducati Week 2022, that have been placed on sale online on the afternoon of Monday 25 July, were all sold in a couple of hours. They are unique examples, customized with the racing liveries of the riders sufficient reason for a laser engraving of these logo with the name of every of these on the triple clamp.
The very best enthusiastic Ducati customers globally received priority because of this reserved online sale.
The Lenovo Race of Champions was, alongside the parade, probably the most exciting facet of this eleventh edition of World Ducati Week, said Patrizia Cianetti, Ducati Marketing and Communications Director. The thousands of fans connected via live streaming or watching the international TVs that broadcast the race, alongside the extraordinary cheering from the stands of the circuit, once more confirm Ducatis capability to give life to unique experiences that fuel the passion and the enthusiasm of the fans of the brand from across the world. The success of the web sale of the Panigale V4 S further strengthens this result.
The sale began on the afternoon of 25 July and was reserved for Ducatis best enthusiastic customers, who have been in a position to access the digital platform to get the bike of these idol.
In the initial few minutes following the system was opened, Jack Millers number 43 bike was sold, accompanied by the quantity 63 of Pecco Bagnaia, winner of the race and the quantity 5 of Johann Zarco. In the next hours all of the others were sold.
The Panigale V4 S of the Lenovo Race of Champions are unique collectors items. The global success of the race further contributed with their value[i]. We made a decision to give priority to your best enthusiastic customers: a method to thank them also to continue steadily to fuel their enthusiasm for the bikes, said Francesco Milicia, VP Global Sales & After Sales Ducati. The decision of the web sale was manufactured in line with this strategy of using digital services to increase and enhance the connection with Ducatisti and, in this type of case, to provide immediate usage of everyone simultaneously across the world. The speed with that your bikes were sold confirms that lots of were connected looking towards the opening of the platform[/i”.
Ducati is really a pioneer in the adoption of digital technologies to activate, entertain and cultivate the passion of the vast community of its fans all over the world sufficient reason for this sale confirms the strategic nature of digital services to provide a distinctive and satisfying experience to its fans around the globe.
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