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Ticket CHARGES FOR Serenas Next U.S. Open Match Double To Over $500 Following Upset

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Ticket charges for Serena Williams third-round singles match at the U.S. Open on Friday skyrocketed after she upset No. 2 seed Anett Kontaveit on Wednesday night, with fans ready to pay around start to see the 23-time Grand Slam champion in what shes said will undoubtedly be her final tournament.

The crows cheers on Serena Williams after her Wednesday win.

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KEY POINTS

Tickets for Williams Friday evening match at Arthur Ashe Stadium in NY start at $530, a 143% increase during the last 24 hours, in accordance with TicketIQ, an aggregator of secondary ticket sales data.

Secondary ticket marketplace TickPick reported a far more dramatic increase, telling Forbes third-round ticket prices have jumped 221% since Wednesday night, with tickets starting at $565.

The median price for tickets to the match is currently $796, Julia Young, spokesperson for ticket marketplace Vivid Seats, told Forbes.

Tickets for the U.S. Opens third round tend to be more than 900% pricier than these were in July, before Williams announced she planned to retire following a U.S. Open, TickPick said.

TicketIQ President Jesse Lawrence called the rise in prices insane and unprecedented in a phone interview, predicting that U.S. Open tickets would be the most expensive this season because the platform began tracking the function in 2011 if Williams continues to advance.

Williams still must win four more times to attain the final, however the average secondary ticket price for the match currently stands at $1,972, in accordance with TicketIQ a lot more than double the 2019 record of $940.

They are Super Bowl-type prices, TickPick spokesperson Kyle Zorn said in a phone interview.

Key Background

Williams announced August 9 in a Vogue essay she planned to retire following the U.S. Open. If she can win the tournament, in what will be her first Grand Slam title since 2017, it could be a dramatic end to her career, tying Margaret Courts Grand Slam record. The 40-year-old is undoubtedly the highest-earning womens tennis player ever, with $92 million in on-court earnings. Through her various endorsements and investments, Forbes estimates Williams has accumulated a lot of money of $260 million, making her among the wealthiest self-made ladies in the united states. Numerous celebrities have watched Williams play in the U.S. Open, including former President Bill Clinton, golfer PADRAIG HARRINGTON and Vogue editor-in-chief Anna Wintour.

WHAT THINGS TO WATCH OUT FOR

Williams will play with her older sister Venus Williams in a doubles match Thursday night. Ticket charges for that match have risen 24% since Wednesday night, in accordance with Vivid Seats, which range from $226 to $5,380.

Big Number

$568. Thats the common secondary ticket listing to wait the U.S. Open, in accordance with TicketIQ, an 87% increase since Serena Williams announced her retirement.

Crucial Quote

Theres no guarantee shes likely to get there, however the markets certainly pricing as though she’ll, Lawrence said about skyrocketing charges for the womens final as fans cross their fingers to see Williams one final time on the largest stage.

Surprising Fact

Oddsmakers arent as bullish as ticket buyers on Williams chances: FanDuel Sportsbook and DraftKings SportsBook each give Williams 14-to-1 odds to win the tournament, the sixth and seventh best probability of all competitors on the respective sites.

Further Reading

Serena Williams Beats No. 2 Seed In U.S. Open Second-Round StunnerKeeping Career Alive (Forbes)

Serena Williams Heads Into Retirement As A Tennis Icon AND SOMETHING Of Americas Richest Self-Made Women (Forbes)

U.S. Open ticket prices surge before Serena Williams final tournament (CNBC)

Read More

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