TikTok is conducting a broader test of games in its all-conquering app. The business recently added a means for creators in a few markets (like the US) to append among nine mini-games to a video by tapping the Add Link button and choosing the MiniGame option. When viewers stumbled upon a video that links to a casino game, they are able to start playing it by tapping a web link close to the creator’s username.
Currently, were exploring bringing HTML5 games to TikTok through integrations with third-party game developers and studios,” a TikTok spokesperson told TechCrunch. Among the games is from Aim Lab, the maker of a favorite aim training app of exactly the same name. Its TikTok game is named Mr. Aim Labs Nightmare. TikTok’s other partners on the initiative include developers Voodoo, Nitro Games, FRVR and Lotum.
None of the games have ads or in-app purchases at when and the project is in the first stages of testing. TikTok is looking to discover how (or if) creators craft content around them, and how users connect to the games. As The Verge notes, users can record their gameplay and share it in a brand new video.
Reports lately suggested TikTok was readying for a significant push into gaming. Parent company ByteDance bought game developer Moonton Technology this past year. TikTok teamed up with Zynga for a special mobile game called Disco Loco 3D; a charity game called Garden of Good, by which players can trigger donations to Feeding America, became on the united states version of TikTok in June. TikTok previously tested HTML5 games in Vietnam.
Other major tech companies have made a push into mobile gaming, including Apple, Google and, recently, Netflix. Zynga, needless to say, became a social gaming giant by using Facebook’s massive reach, while Facebook moved into cloud gaming in 2020. It’s no secret that Meta is wanting to ape a lot of TikTok’s features across its apps, so it is interesting to see TikTok going for a leaf out of Facebook’s playbook on the gaming front.
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