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TikTok Shares Marketing Advice in New Video Overview

Seeking to integrate TikTok into your holiday campaigns?

This may help TikTok has published a new video overview which talks about key brand and marketing tactics on the platform, and specifically, how brands can partner with creators to greatly help maximize their messaging.

The video, entitled CAN YOU Speak TikTok?, is hosted by train enthusiast and TikTok star Francis Bourgeois, who talks about what people arrived at TikTok for, what theyre seeking from brands in the app, and how businesses may use these key trends to increase their TikTok marketing efforts.

Bourgeois says that TikTok has provided him with a way to explore and share his passions, in their own way, which includes since resulted in him focusing on brand campaigns for Gucci, Spotify, ASOS and much more.

Predicated on this experience, Bourgeois offers four key strategies for brands dealing with creators:

  • Let them express why is them them As has been reiterated by various influencers and brands which have run influencer campaigns, you should choose your creative partners predicated on brand match and suitability but allow creators give their creative undertake this content, without way too many restrictions or directions. If you would like stale brand messaging, you dont need creators its their nous and audience knowing that they bring to the table.
  • Collaborate, but never dictate As above, being too prescriptive doesnt allow you to maximize the worthiness of creator content, and can likely limit the outcomes of one’s subsequent campaigns.
  • Utilize their very own style and strength of content Tiny theme here, huh? I wonder what bad experiences Bourgeois has already established to come quickly to these conclusions.
  • TikTok users become entertained Overall the aforementioned points (which are actually just one single big point), Bourgeois says that TikTok users aren’t on the app to create connections therefore, or follow brand pages for the most recent updates. TikTok can be an entertainment platform, and therefore, you should be providing entertaining content that leans into that demand.

Bourgeois then further explores a few of the key trends in TikTok usage, including music, and how brands should turn to utilize sound within their clips.

With this, the video also contains an interview with musician Lady Leshurr, who discusses how TikTok has helped her grow her group of fans, while also facilitating her very own commercial partnerships.

Lady Leshurr says that uniqueness may be the key feature of the platform, with creative, interesting takes assisting to drive better performance on the platform.

The ultimate portion of the video includes an interview with creator Dannero, who discusses the significance of visual effects and action in TikTok clips.

There are several interesting notes here maybe nothing ground-breaking, as youre probably well alert to a lot of the trends and notes highlighted. Nonetheless it could help to truly get you considering your TikTok marketing approach, and what elements you need to turn to use in your videos, or the method that you is going about partnering with creators.

You can examine out the CAN YOU Speak TikTok? video here or via the embed above.

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