TransUnion, the global information and insights company, has partnered with the worlds second largest independent media agency, wanting to enhance customer experience across multiple marketing channels. The collaboration gives Canvas usage of TransUnions extensive consumer insights.
That is targeted at allowing more refined audience planning, custom audience creation and improved measurement capabilities for advertisers using Canvas.
TruAudience solutions. The main element value TransUnion brings to the collaboration is its suite of TruAudience solutions. The principal solution creates privacy-conscious three-dimensional identities by connecting people, devices and households. This sits alongside a data marketplace that currently offers some 400 audience segments and the TruAudience platform, a host for modeling and distributing audiences.
Read next: What’s identity resolution?
A worldwide media agency. Canvas Worldwide, currently serving clients such as for example Hyundai, Kia, United Artists Releasing and McDonalds, will connect TruAudiences offerings with advertisers needs. As a respected independent agency, were tuned into new developments in the wonderful world of marketing technology and centered on making those innovations accessible to your clients, said Greg Johns, Canvas Worldwides Chief Product Officer in a release.
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Why we care. Adtech gets only a shade more rational on a monthly basis and year. This move includes a substantial identity solution and a large agency, allowing the direct transmission of potentially highly valuable audiences to the agencys client advertisers. The TruAudience data marketplace serves data from a variety of partners, including Comscore and Lotame; the partnership with Epsilon alone accesses a lot more than 250 million consumer records. Thats many people to advertise to.
CONCERNING THE Author
Kim Davis may be the Editorial Director of MarTech. Born in London, but a fresh Yorker for over 2 decades, Kim started covering enterprise software a decade ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarkets The Hub, a separate marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a posture he held until January 2020. Ahead of employed in tech journalism, Kim was Associate Editor at a fresh York Times hyper-local news site, THE NEIGHBORHOOD: East Village, and contains previously worked being an editor of an academic publication, so when a music journalist. He’s got written a huge selection of NY restaurant reviews for an individual blog, and contains been an intermittent guest contributor to Eater.