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Trust sells: If internet surfers wont self-advocate because of their own privacy, companies should

Data privacy and hacking concept image with hacker arms emerging from laptop

Image Credit: Andrey Suslov // Getty Images

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In todays digital world, handing over your own personal data feels as though a required evil. Its extremely difficult to produce a dinner reservation, develop a new account, send flowers, as well as pay a bill without needing to enter a telephone number, join a newsletter or accept a websites cookies.

As our day to day lives are more virtual, the demand to provide private information in trade for everyday necessities or conveniences becomes unavoidable. It has users shouting from the rooftops concerning the need for privacy and data protection. But users need help.

To get this done, we must think about privacy because the empty state, the default. Its not at all something to be gained, its something to be lost. Think about it in this manner: Once you meet a fresh friend, you gradually volunteer information regarding yourself as you create a relationship with see your face. Predicated on varying levels of familiarity and trust, as time passes you choose what things to share about yourself, peeling apart the onion of your identity one conversation or fun fact at the same time.

Peeling away layers of digital identity

Our digital privacy is a lot exactly the same. Every action, transaction, search, and bookmark peels away the layers of our digital identity, one tap at the same time. What’s different, though, is that decision piece weren’t always in charge of who or what we share these details with. At this time were largely susceptible to the applications we elect to connect to.


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Even though users have the choice to safeguard their privacy, they oftentimes still put themselves at an increased risk. The Privacy Paradox a norm among users means the dichotomy between an individuals intentions to safeguard their online privacy on the other hand with how they actually behave online, ultimately compromising their privacy. How ironically in keeping with our human need to have the cake and eat it too. But if users arent shopping for their very own digital privacy, who’ll? The companies that be determined by our data. And today as part of your, theres incentive to allow them to intensify.

The data has already been there: Trust sells. Organizations that prioritize privacy and trust get rewarded by users. Thats why 90% of businesses say they consider privacy a small business imperative, with 71% identifying loyalty and trust specifically as their priority. So, how do companies profit because they build trust with users online today?

Transparency in data usage

Users want transparency on what their information has been used. Its that easy. When organizations take the excess step to add privacy statements or perhaps a promise that they can not share information with third parties, it eases the users mind. Companies may also address mandatory data regulations on the websites to be outspoken about their compliance with such laws. Its this simple reinforcement that may result in an individual feeling convenient hanging out on an internet site, and subsequently, learning to be a paying person in the city.

Consent to utilize data

In true to life away from the web a company could not follow you around, taking notes on all you do without your permission. Why are they carrying it out to users online? At a base level, users wish to be respected, and the simplest way to achieve that would be to require consent.

Its vital that you do that genuinely. Have a look at cookies for example: Since it became mandatory to acquire users consent before placing a cookie within their browser, developers have already been designing consent forms so to help make the I accept button more appealing and nudge users into consent. Companies should ask clearly and fairly for consent to utilize cookies or collect personal data to bolster a sense of trust with an individual.

Data protection

Organizations have to establish guidelines and best-in-class solutions for identity management and data protection. Whether its the usage of third-party tools like two-step verification for access management, data encryption, or an out-of-the-box end-to-end encryption service, companies must employ modern architecture thats made to protect data throughout all stages of the info lifecycle.

The web is here to remain, and the demand for intimate information will still only increase once we move deeper right into a digital world. We realize that users won’t act within their best interest with regards to privacy, but nonetheless, the demand for privacy will there be. Thats why companies who address consumer pressure can prioritize privacy as a competitive advantage, permitting them to generate users and keep them around once and for all.

Vuk Janosevic may be the co-founder and CEO of Blindnet.


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