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Twin HKTDC Hong Kong International Jewellery Shows and Shopping Fest Conclude



HONG KONG, Aug 3, 2022 – (ACN Newswire) – Organised by the Hong Kong Trade Development Council (HKTDC), the 38th HKTDC Hong Kong International Jewellery Show, the 8th HKTDC Hong Kong International Diamond, Gem & Pearl Show and the inaugural Simply Shopping Fest have all concluded successfully. The three public shows attracted a lot more than 80,000 visitors appreciating and purchasing fine jewellery pieces, along with buying gourmet food and wine and household items. The concurrent events featured livestreaming sessions hosted by key opinion leaders (KOLs), offering more opportunities for exhibitors to showcase their products along with developing a more engaging experience – covering shopping, leisure and entertainment – for everyone. The broadcasts received a keen response.

HKTDC Acting Executive Director Sophia Chong said: “Both jewellery shows were available to the public this season, bringing local retail opportunities for exhibitors. We promoted an online-to-offline (O2O) shopping model through the KOL livestreaming sessions, with engaging sales techniques helping exhibitors to help expand promote their products. Following a encouraging feedback received, we shall continue reinforcing cross-channel marketing to greatly help exhibitors increase brand awareness, get in touch with a wider customer base and grow their business.”

Jewellery exhibitors acquiring clients

J Ocean Pearl Jewellery Limited Director Jackie Leung and Marketing Director Lila Wong said their sales at the Jewellery Show were satisfactory, helped through the use of social media marketing promotions to help expand extend their reach to new customer segments. “The KOL livestreaming session at our booth was a fascinating way to connect to viewers, checking home based business opportunities and attracting more customers,” they said.

Yvonne Pong, Director of Wing Hang South Sea Pearl Company Limited, shared a new customer purchased a golden pearl necklace coming in at a lot more than HK$200,000. “Our sales have already been encouraging. The shows attract many quality consumers with strong purchasing power,” Ms Pong said.

Another exhibitor, Jignesh Donda, Director, Sheetal (ASIA) Limited, said: “We showcased a number of exquisite diamonds at the show, primarily centered on 0.30 to 0.50 carat diamonds, to focus on the preferences of local customers. The brand new Exhibition Centre MTR station helps it be far more convenient for exhibitors and people to reach the fairground. We’ve received numerous enquiries from customers and believe we shall meet more clients here.”

Talented local jewellery designers gathered at the shows

Among the highlight events this season, the 23rd Hong Kong Jewellery Design Competition continues to supply a platform for local talents to showcase their creative flair also to identify budding designers. The winning pieces were displayed at the twin jewellery shows.

The shows also provided a precious chance for young designers to connect to the general public, while showcasing their creative talents and jewellery designs.

Fanny Yu, Group Project Director of Loupe, noted: “Loupe is really a design incubation space founded by Chow Tai Fook Jewellery Group to nurture Hong Kong’s young talents in jewellery-making and design. This is actually the first-time we’ve participated in the Hong Kong International Jewellery Show. Around 20 young jewellery designers are around here. Through this opportunity, they will have acquired a deeper knowledge of local consumers’ needs. This can definitely help their career development.”

The HKTDC surveyed a lot more than 1,000 exhibitors and visitors through the twin jewellery shows. The outcomes showed that typically the most popular purchases were diamond jewellery, accompanied by gemstone jewellery and jade jewellery. Near 40% of surveyed visitors said that they had spent at the very least HK$1,000 more at the fairs in anticipation of a fresh round of consumption vouchers by the federal government. Around 33% of visitors said that they had spent a lot more than HK$10,000 at the jewellery shows.

Food and health products top sellers at Simply Shopping Fest

The debut Simply Shopping Fest showed its effectiveness as a channel for exhibitors to market products to everyone. HKTDC’s survey conducted at Simply Shopping Fest reflected that gourmet food and wine were probably the most purchased forms of product, accompanied by home and living goods and health insurance and beauty items. Survey respondents said that product variety, product price and discount offers were probably the most attractive areas of the shopping fair.

Gary Ching, Founder & Watchmaker, Anpassa Watch Company, Hong Kong said: “We have been taking part in the debut Simply Shopping Fest to let more folks find out about our local brand “Anpassa” alongside our customised and personalised watchmaking service. We estimate that on-site sales will undoubtedly be around HK$100,000. Benefitting from the Government’s Convention and Exhibition Industry Subsidy Scheme, SMEs (small and medium-sized enterprises) from different sectors can take part in this fair at discounted exhibition fees, bringing a larger selection of products to consumers.”

Livestreaming generated more work at home opportunities for exhibitors

The HKTDC collaborated with livestreaming platforms to provide multiple livestreaming sessions at the three events, helmed by KOLs who promoted exhibitors’ products and interacted with the audience.

Exhibitor Kenneth Au, Co-founder and Director at Life Is For Excellence Limited, said: “The KOLs explain the top features of our well balanced meals to customers within an interactive and persuasive way. Customers buy our products via the livestreaming platform and pick them up at the fairground. This O2O shopping model has helped us increase our exposure, enrich our customers’ experience and generate increased sales turnover.” Meanwhile, Jackel Lee, Owner of Nubiotic International (HK) Limited, said orders generated from the livestreaming sessions accounted for 10% of the business’s turnover at the fair.

Numerous exciting events were held through the three fairs, including smart bidding sessions where shoppers bid on popular items starting at 10% of the retail price. Other well-received events organised at the jewellery shows include Jewellery Parade Series, Tahitian Pearl Stylish Bracelet Workshop and Handmade Rose Earrings Workshop in addition to sharing sessions on “Diamond, Arts and Science” and “Making Unique Jewellery: The Tradition and Future of Craftsmanship”.

At the Simply Shopping Fest, events like the Hong Kong Tasting Trendies Sake Awards 2022, Cooking with Chef Kitty, Oppa’s Cuisine – Food and Wine Pairing, Chinese calligraphy appreciation, Chinese medicine and ketogenic diet sharing sessions were popular among visitors.

Food Expo and three concurrent shows approaching in mid-August

Following on the heels of the three exhibitions, the HKTDC will organise a number of public fairs in the summertime, like the Food Expo, Beauty & Wellness Expo and Home Delights Expo (all 11 to 15 August), and the Hong Kong International Tea Fair (11 to 13 August). These events provides the general public with a distinctive one-stop shopping experience, while helping companies expand their local retail market and offer a lift to Hong Kong’s economy.

Websites

– Hong Kong International Jewellery Show: https://hkjewelleryshow.hktdc.com

– Hong Kong International Diamond, Gem and Pearl Show: https://hkdgp.hktdc.com

– Simply Shopping Fest: https://ssf.hktdc.com/en

– Photo download: https://bit.ly/3Q6NpbQ

About HKTDC

The Hong Kong Trade Development Council (HKTDC) is really a statutory body established in 1966 to market, assist and develop Hong Kong’s trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to generate work at home opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. To learn more, please visit: www.hktdc.com/aboutus. Follow us on Twitter @hktdc and LinkedIn

Media enquiries:

Please contact HKTDC’s Communications & Public Affairs Department:

Janet Chan, Tel: +852 2584 4369, Email: janet.ch.chan@hktdc.org

Clayton Lauw, Tel: +852 2584 4472, Email: clayton.y.lauw@hktdc.org

Topic:News release summary

Source: HKTDC


Sectors:INDUSTRY EVENTS, Retail & eCommerce, Daily News, Watches & Jewelry, Local Biz

http://www.acnnewswire.com

From the Asia Corporate News Network

Copyright 2022 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.


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