Twitch has lifted its exclusivity agreement and today allows partners to generate live content for other platforms like YouTube and Facebook, NBC News has confirmed.
Twitch partners, who must meet certain criteria to monetize their channel and access exclusive support from the platform, have been long bound to an exclusivity agreement that only allowed them to stream on Twitch.
Within an email for some streamers on Tuesday, that was first reported by The Verge, Twitch said some restrictions will be lifted.
“Starting today, you’re now permitted to create live content on other platforms,” the e-mail, a copy which NBC News obtained, read.
“Whenever we first developed the Partner Program, we felt it had been very important to streamers to target solely on Twitch for live streaming to create their communities. We still think that Twitch is the greatest place for creators to create and build relationships their community. We also notice that the digital landscape has changed since we first introduced the Partner Program and that lots of of you build relationships your communities in lots of different places.”
Although Twitch won’t enforce the exclusivity agreement, streaming on competing “web-based, Twitch-like” services that “support streaming for long periods of time” while also streaming on the platform continues to be banned. Twitch partners can still create separate live content for YouTube and Facebook’s streaming platforms, however they still aren’t permitted to simulcast on the websites when using Twitch.
“We believe engaging with two streams simultaneously can result in a sub-optimal experience for the community,” the e-mail continued.
Partners will undoubtedly be permitted to stream on other platforms soon after ending the Twitch streams, and the restrictions don’t connect with short-form mobile-based platforms like TikTok or Instagram Live.
Twitch didn’t immediately react to obtain comment. Screenshots of the e-mail were also widely shared on Twitter, and Twitch elaborated on the changes within an FAQ.
The platform said it could answer further questions during an bout of Patch Notes on Thursday.
Morgan Sung is really a trends reporter for NBC News Digital.