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Twitter Launches New Initiative make it possible for PAC-12 Athletes to Monetize their Video Highlights

Twitter has launched a new program which will enable student athletes to create income from replays of these highlights within tweets, with ads inserted to their posted clips then pushing direct revenue to the athletes, within a fresh agreement with PAC-12 Football.

Twitter PAC-12 Sports Monetization

As explained by Twitter:

For the very first time ever, Twitter and Opendorse will now give a pathway for student-athletes to earn NIL compensation by sharing personalized game highlights, enabled by Tempus Ex, to Twitter via their very own handle.Through the entire 2022-23 college football season, PAC-12 Football players will publish personalized highlight clips following games. Once published, pre-roll advertising secured through Twitter Amplify will operate on the video and the student-athlete will undoubtedly be compensated, marking the 1st time student-athletes can monetize their very own game highlights in this manner.

The procedure is among the first social media-specific initiatives to capitalize on the NCAAs new rules which allow college athletes to generate profits from their likeness, and is likely to bring in huge amount of money for these young stars each year.

The offer can be facilitated for PAC-12 athletes specifically because of PAC-12 Networks owning the licensing rights to the conferences game footage, even though it airs on another network like Fox or ESPN first.

That allows this new kind of direct monetization for student athletes, that will also provide a variety of new ad placement choices for brands, that may now reach college sports fans within an entirely new way.

Its a fascinating initiative and itll be equally interesting to see the amount of revenue the players have the ability to earn out of this kind of supplementary process, and what types of results they could drive for brands.

After all, PAC-12 Football has an incredible number of fans, and huge reach, also it wouldnt be surprising to see these highlights generate significant response via tweet, with each play attracting several extra cents for the players.

Though it might also incentivize more highlight plays. That is maybe not a negative thing, but post touchdown dances could undertake a life of these own, with players even crowd-sourcing their next performance to increase viral traffic.

It looks like a smaller consideration in this respect, nonetheless it will undoubtedly be interesting to observe how it plays out used.

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