Guess what happens really grinds Twitters gears? The truth that its cultural influence extends far beyond its 238 million total mDAU, a figure that puts it well behind almost every other social apps when it comes to direct usage.
For a long time, Twitter has been attempting to re-frame the discussion around user counts, arguing that tweets are in fact seen and read by way of a many more people than this. It just cant track them though it has tried, with graphic depictions such as this, where Twitter shows that vast sums more folks see tweets, even though they dont actually get on take action.
The expect Twitter was that explanations such as this would help re-frame the perceived value of the app, and show the marketplace, and potential ad partners, that there surely is real exposure value in tweets – even though its not on the scale of Facebook, which it’ll continually be matched-up against.
That hasnt worked. Twitter continues to be viewed as an underachiever, predicated on its user count, and several of its newer struggles with bots, adult content, etc., can all be linked back again to its overarching have to keep that number high, regardless of what.
After all, testing 0.0038% of one’s users every month, then using that as your bot count? Its pretty clear that Twitters not overly thinking about really cracking down on bot traffic.
But nonetheless, Twitter continues to showcase its expanded value, with the platform today publishing a fresh overview of just how many people depend on tweets for news content.
In accordance with data from Twitter, Pew Research, Sparkler and YouGov, Twitter says that
- 85% of individuals on Twitter watch, read, or pay attention to the news at least one time each day
- 83% of individuals on Twitter Tweet about news
- 55% of individuals on Twitter obtain news from Twitter, a lot more than other social media marketing platforms
- A lot more than 80% of young journalists depend on Twitter for his or her jobs
- 62% of Twitter news consumers say Twitter helps me find new news outlets to check out
Im uncertain concerning the second stat, that 83% of Twitter users tweet about news. Previous studies show that around 25% of Twitter users in america produce 97% of most tweets.
That could suggest that many people are not tweeting much, if but however, the numbers do underline the role that Twitter plays in news dissemination and engagement, that could indicate the broader reach of the platform being an aggregator for other sites, with so many journalists, specifically, reliant on Twitter to remain informed.
Meaning that Twitter is highly influential, even though it doesnt start to see the same degrees of usage as other apps. If you need to get your stories on the market, Twitter ought to be an integral focus – as the individuals who use Twitter are highly engaged within their topics of interest, and theyll take those stories and share them to other platforms, if theyre valuable/relevant.
Exactly the same concept can be highlighted in this graph from r/dataisbeautiful.
As you can plainly see here, Twitter is really a key way to obtain web trends, which are then shared across almost every other platform and app. Thats why Twitter users often feel just like theyre prior to the game. Because often, they’re, and in this context, its vital that you note the role that Twitter plays in providing the primary platform for most key trends.
Quite simply, Twitter is more valuable than many think, and much more than raw user numbers accurately represent.
Maybe thats why Elon Musk was keen to get it (at one stage), and perhaps, under new management, there exists a method for Twitter to raised harness this value, both because of its own benefit and with regards to improving the entire news and information ecosystem.
In any event, its interesting to notice the oversized role that Twitter does play, even though its also beholden to advertise expectations in maintaining user counts, nonetheless it can.
Even to the detriment of the service.