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Twitter Tests New Professional Account Options, Including Updated Link Buttons and Shopping Tools

Twitter’s slowly adding more options to its Professional Accounts tools, with new, variable link CTAs now being rolled out to business users in the app.

Twitter pro account CTA button

As you can plainly see in this example, posted by app researcher Nima Owji, Twitters adding another new profile Spotlight option, with a customized Link display, where you can pick from various CTAs for a prominent button on your own profile page.

The brand new link CTA button includes a variety of text options, that could provide another solution to drive more direct traffic from your own Twitter profile, and improve the value of its Professional Account options.

Twitter pro account CTA button

Twitter first began testing its Professional Profiles in April this past year, with selected brands getting involved in the original beta program. Twitter then exposed the option to all or any brands and creators in March, with all businesses now in a position to include various additional information panels on the main Twitter page, including business category, location, contact info and much more.

???? Were going global! Now, any professional all over the world can add a spot Spotlight with their profile to greatly help customers find their biz location and obtain in contact faster. Andit includes a new Google Maps integration to greatly help customers with directions. pic.twitter.com/Uw5oLdJWXU

Twitter Business (@TwitterBusiness) August 4, 2022

As youll note here, Twitters also developing its new shopping options, with Shop being another option inside your Pro profile spotlights.

On that front, Twitter can be creating a new product management platform to aid in building your in-app product showcase.

Twitter Shop manager

As you can plainly see in this example, Twitter now includes a new Shopping Manager platform, that may enable brands to upload and manage their product catalog, in alignment with in-app display.

Twitters been attempting to integrate more shopping options, via on-profile displays, in-tweet product presentation, new ad formats and much more.

Twitter Product Explorer Ads

Although bigger question is whether consumers really need to shop within social apps.

Amid the pandemic, whenever we were all stuck in the home, eCommerce rates soared, exacerbating previously established and steadily growing trends. Many viewed this as a sign of what to come, and predicted that consumers could not get back to in-store shopping at exactly the same rates.

But also for probably the most part, they did. Despite eCommerce providing more convenience, and several users getting ultimately more contact with their online shopping options, online sales, in large part, have receded back again to the mean, still growing, consistent with broader trends, however, not at the transformative rates we’d seen because of the COVID lockdowns.

Thats impacted the entire social commerce push, with Meta and TikTok, specifically, reporting significantly less than expected fascination with their evolving eCommerce offerings.

That could also impact Twitter, and its own add-on sales tools. Needless to say, its worth Twitter trying, and these new features could possibly be of significant value within different contexts, and for different brands.

However the enthusiasm round the potential of in-stream commerce has died down somewhat, just at that time that Twitter looks to be creating a bigger push.

That could imply that this sees limited use up, and limited interest from businesses and consumers alike. But again, its worth an experiment, and there might be ways for Twitter to encourage more eCommerce activity via these evolving options.

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