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Uber is shutting down its free loyalty program later this season

Uber is ending its free loyalty program, Uber Rewards, so that it can change its focus on its subscription-based Uber One membership. Within an email delivered to customers, Uber explains that users can still earn points before end of August, and that the final day to redeem points is October 31st.

Many thanks for being section of Uber Rewards, the e-mail reads. Its been an excellent ride, but weve made a decision to end Rewards soon, once we shift our focus to your new Uber One membership program.

The e-mail delivered to Uber Rewards users.
Screenshot: Uber via Michael Konen

Uber has since posted an update concerning the loyalty programs imminent shutdown, that will happen on November 1st, 2022. Launched in 2018, Uber Rewards is really a free program that enables you to rack up points for each dollar you may spend when hitching a ride or ordering food through Uber and Uber Eats. After that you can use these points to earn discounts on future rides or deliveries. The more points you earn, the higher perks you obtain earning 7,500 points, for instance, unlocks the best Diamond tier, which includes benefits like premium customer care, complimentary ride upgrades, better drivers, and three free Uber Eats deliveries.

However now thats all going away. Uber isnt supplying a replacement for this program, and there isnt another solution to consistently earn perks and discounts if you don’t purchase an Uber One subscription, which Uber launched as an alternative for Eats Pass this past year. A $9.99 / month (or $49.99 / year) subscription includes perks like free food deliveries, around 10 percent from eligible Uber Eats orders, and 5 percent off on rides from top-rated drivers.

Ubers giving existing Rewards members a free of charge one-month subscription to Uber One, but youll still need to pay from then on. As a frequent Uber Eats user (who won’t purchase an Uber One subscription), its a little upsetting to see Uber removing a free of charge and easy to get at loyalty program, something thats becoming much harder to get nowadays.

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