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Uniqlo’s Owner Pushes Deeper Into North America With GU Brand

  • Apparel retailer is seeking a greater presence outside Asia

  • GU brand aimed at younger customers makes up 12% of revenue

A shopper carrying a GU shopping bag in Kawasaki, Japan.

A shopper carrying a GU shopping bag in Kawasaki, Japan.Photographer: Takaaki Iwabu/Bloomberg

Fast Retailing Co. will open its first GU store in the US, adding to its Uniqlo shops in the country as the apparel maker seeks a greater presence in the North American market. 

Opening this fall in Soho, New York, the pop-up store will be GU’s first outside Asia, where there are already 450 outlets selling more stylish and trendy apparel aimed at younger customers. Pronounced with the letters G and U, the brand name is a homonym for the Japanese word for “freedom.”

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