Apparel retailer is seeking a greater presence outside Asia
GU brand aimed at younger customers makes up 12% of revenue
Fast Retailing Co. will open its first GU store in the US, adding to its Uniqlo shops in the country as the apparel maker seeks a greater presence in the North American market.
Opening this fall in Soho, New York, the pop-up store will be GU’s first outside Asia, where there are already 450 outlets selling more stylish and trendy apparel aimed at younger customers. Pronounced with the letters G and U, the brand name is a homonym for the Japanese word for “freedom.”