During an earnings call this week, Warner Bros. Discovery CEO David Zaslav announced that the business is considering launching its free, ad-supported service. To be clear, this wont happen anytime soon. Warner Bros. Discovery first must concentrate on launching the paid streaming service which will merge HBO Max and Discovery Plus. But from then on service arrives, the business is hoping a FAST service could possibly be an entry way for consumers.
Warner Bros. Discovery might launch a free of charge streaming service to contend with Tubi and Pluto
This content offered on the companys free, ad-supported TV (FAST) service will be totally different compared to the content that’ll be inside our premium SVOD offering, explained JB Perrette, Warner Bros. Discoverys president and CEO of streaming and games.
Perrette remarked that Warner Bros. Discovery includes a library of over 100,000 episodes of TV across most of its networks. A few of that content will make more sense on a free of charge streaming service than on reduced service, Perrette told analysts.
Regardless of when Warner Bros. Discovery opts to launch its free streaming service, it’ll be relatively late to the overall game. Other major media companies have previously staked their claim in the exploding FAST market. Fox has Tubi, Paramount has Pluto TV, Amazon has Freevee, Comcast has Xumo, and Roku has The Roku Channel.
Ace in the hole
Needless to say, Warner Bros. Discovery has something its competitors dont: HBO. We obviously dont be prepared to see some of HBOs newest shows on an easy service, but imagine how attractive that service will be if it featured even one season of Game of Thrones.
Even today, Game of Thrones continues to be probably the most pirated show on earth. The series ended 3 years ago yet pirates remain moving away from their solution to download the series illegally in record numbers. Its clear that thousands of people are prepared to beat to steal the show, why not give it in their mind free of charge with ads?
WBD isnt creating a dime from pirated copies, but countless viewers would watch the show with ads should they didnt need to join reduced service to take action. Game of Thrones can be among the companys most significant properties beyond DC, so we wont hold our breath. Nonetheless it would definitely catapult the FAST service to the very best of the charts.