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WhatsApp, the super-app? In-app food shopping available these days in India

What just happened? Meta announced the launch of the initial ever end-to-end shopping experience on WhatsApp, reaffirming its super-app aspirations for the messenger platform. WhatsApp is adding in-app shopping in India, where users can do online food shopping directly by way of a chat.

The brand new in-app shopping experience may be the consequence of a collaboration between Meta and Indian e-commerce platform JioMart. WhatsApp users in India will now have the ability to access JioMart by way of a WhatsApp chat.

Founder and CEO of Meta, Mark Zuckerberg revealed the JioMart partnership and integration in a Facebook post earlier today: “Excited to launch our partnership with JioMart in India. That is our first-ever end-to-end shopping experience on WhatsApp.”

By chatting to a JioMart business account on WhatsApp, users can initiate shopping and browse JioMart’s catalog, add what to their carts, and make payments — all within WhatsApp. Zuckerberg believes this sort of chat-based interaction is a growth driver later on. He said that “business messaging can be an area with real momentum and chat-based experiences such as this would be the go-to way people and businesses communicate in the a long time.”

The collaboration between Meta and JioMart began over 2 yrs ago when Meta (then Facebook) acquired a 9.99% stake in Jio Platforms, a subsidiary of Indian tech company Reliance Industries. Meta and Jio Platforms established a strategic partnership with the purpose of digital transformation and revolutionizing just how businesses connect to consumers in India. The JioMart integration was also announced at Reliance Industries’ 45th annual general meeting (AGM) earlier this week.

WeChat’s selection of services. Credit: Visual Capitalist

The news headlines indicate WhatsApp’s aspirations to become a super-app in India, following in the footsteps of Chinese powerhouse WeChat. Utilized by over 1.2 billion users, WeChat forms a fundamental element of everyday activity in China. It includes an exhaustive set of features, which range from e-commerce to move and wealth management.

India is WhatsApp’s biggest market with over 400 million users, and when this new in-app shopping service is prosperous, we’re able to see similar integrations far away. WhatsApp Business in addition has seen a wholesome upsurge in users. Could WhatsApp end up being the all-encompassing super-app under western culture? Only time will tell.

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