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Why Companies Opt to Sell on Amazonor Not

August 23, 2022

Its a dilemma facing a growing number of brands: in the event you sell your goods on Amazon? Its probably the most visited e-commerce platform in the U.S. and the dominant retailer in 28 other countries. But that reach comes at a cost. You can find downsides like costs, competition, and insufficient data. Ayelet Israeli can be an associate professor at Harvard Business School and a coauthor of the HBR article WHEN YOUR Company Sell on Amazon? She talks through step-by-step how businesses can decide whether Amazon is right for them.

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