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Why Workwear Brand Argent Encourages Women to Vote as though Their Bodies Be determined by It

With few exceptions, brands have a tendency to stay mum with regards to politics. It seems sensible, as decreasing using one side or another can result in potentially alienatinghalf of one’s customer base.Butthat was prior to the U.S. Supreme Court ruled to overturn Roe v.Wade, the nearly 50-year-old legal decision that ensured awoman’s to choose when, how, or whether togive birth.

Just ask NY City-based suiting startup Argent.”I believe that being silent in these moments is wrong,” says Argent founder and CEO Sali Christeson. “As a brandname, I think we’ve a platform and it’s really incumbent on us that people use our voices to represent our audiences and voicefor reproductive rights. Founders should consider how exactly to use our voices and make sure that we’re reflected in politics.”

To wit, this year’s National Voter Registration Day, on September 20, marks the six-year-oldcompany’s secondcampaignto get women to the polls. In your time and effort,Argent partnered with the non-profit women’s advocacy community Supermajority to launch a pop-up in NYC dubbed the Voting FITS YOU campaign. The pop-up, targeted at encouraging voter registration,will undoubtedly be open to the general public until September 26,however the campaign will tell you the midterm elections.

“Women will be the largest voting bloc in the united kingdom — whenever we vote together, we have been unstoppable,” saysAmanda Brown Lierman, executive director at Supermajority. “Voting is our superpower, which November we have been suiting up and bringing every woman we realize around to the polls.”

You may remember earlier Argentcampaigns. The business made a splash in 2020 when it outfitted Kamala Harris in a coral belted blazer and in 2017when it dressed Hillary Clintonin a purplebasketweave tie blazer.Sophia Bush wore her Argent pink suit while stumping for Biden-Harris;Holland Taylorwore hers to vote. Following viral pink suit campaign in the 2020 presidential election, Argent is urging more women to wear a hot pink suit to possess their power and demonstrate their unapologetic senseof purpose this season. Clinton lauded the initiative on her behalfInstagram feedin October, 2020, writing, “Love these power pantsuits, and the powerful women wearing them.”

In accordance with Argent’s Christeson, the pink suit was sold-out in first the 24 hours of the 2020 campaign, however the brand is launching an upgraded full pink look this week, with a fresh pink blouse ($145), pink blazer ($295), and pink trousers ($195).Within the campaign, arises from the sale will benefit Supermajority’s voter education efforts.

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“We chose bright pink intentionally to provide boldness, joy, and desire to all women through the merchandise. By putting a color which has historically been linked with women into what has been historically menswear, we have been showcasing our voices matter,” Christeson tells Inc.

Below are a few advice on creating influential marketing campaigns around voting:

Voice your strong viewpoint and the stand by position it.

Christesonsays younger audiences desire to see an extension of themselves in brands, so it’s very important to brands to talk about theirpoints of take on all channels.

“People do demand more from brands with regards to what they aligned with,” says Christeson. “Not speaking up or having a solid perspective is leading plenty of brands to struggle at this time, since it reads as inauthentic. Brands have to make consumers feel supported, which attitude can be a movement multiplier.”

Partner with leaders who is able to inspire another generation.

Marketing toward another generation allows brands to be forward-looking, so pick a concern that matters in their mind. Argent partnered with several community leaders with diverse backgrounds that are leading the crowd to vote. These women are from non-profit organizations who serve theunderrepresented community. For instance,Maria Teresa Kumar from Voto Latinoencourages young Hispanic and Latino voters to join up to vote and be more politically involved.Christine Chen from Asian and Pacific Islander American Vote amplifiesthe issues impacting AAPI communitytoday, and combating dis- and misinformation spread within the city.

Spend money on crafting visual storytelling.

Christesonsays that purchasing a talented editorial team is really a smart decision for brands to produce a compelling copy atlanta divorce attorneys campaign.

“What that you utilize matter. For all of us, words and visuals certainly are a huge section of our brand,” says Christeson. Growing up in Savannah,Georgia, Christesonsays that she didn’t mature with women modeling careers that she knew were possible and she didn’t see the forms of female empowerment storytelling that ispopulartoday.

Having a brandname book which has a consistent aesthetic and values is an excellent starting place for leaders to activate in the political conversation.

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