Set greater than a decade following the events of the initial film, “Avatar: JUST HOW of Water” tells the story of the Sully family.
The 2022 box office is really a Hollywood underdog story become more active.
Despite nearly 40% less film content obtainable in theaters in comparison to 2019, year-to-date ticket sales are down around 30%, in accordance with data from Comscore.
Audiences have returned to cinemas in the wake of the coronavirus pandemic and so are spending as part of your on tickets and popcorn. However, having less steady theatrical releases will weigh heavily on the through the final, crucial months of the entire year.
Since it stands, you can find currently only four would-be blockbuster releases arriving at theaters prior to the end of December:
- Warner Bros.’ “Black Adam” Oct. 21
- Disney and Marvel Studios’ “Black Panther: Wakanda Forever” Nov. 11
- Disney Animation’s “Strange World” Nov. 23
- Disney’s “Avatar: JUST HOW of Water” Dec. 16
In 2019, there have been nearly two dozen blockbuster-style films slated on the calendar going back four months of the entire year, including “Star Wars: The Rise of Skywalker.”
“We’re seeing at this time that once we enter the fall that people sort of hit another pause,” said Shawn Robbins, chief media analyst at BoxOffice.com, “And lots of that’s really falling on the lingering pandemic issues.”
Those issues include production shutdowns that delayed film shoots and pressure on visual effects houses to perform projects on shortened deadlines.
There is no doubt that moviegoers want in time for cinemas. Movies like “Top Gun: Maverick,” “Doctor Strange in the Multiverse of Madness,” “Jurassic World: Dominion” and “Thor: Love and Thunder” have brought audiences back. However, with fewer films of most budgets on the slate, you can find fewer opportunities for studios and cinema operators to entice patrons to the silver screen.
“If you ask me, the question is currently, how soon can we make contact with having more of these movies like ‘Everything Everywhere ALL AT ONE TIME,’ and ‘Elvis’ and ‘The Black Phone?'” Robbins said, noting that there surely is prospect of some smaller film releases like “Lyle, Lyle Crocodile,” “Amsterdam” and “Don’t Worry Darling” to use and generate stronger-than-expected ticket sales. Universal’s “Halloween Kills” will undoubtedly be released in theaters and on Peacock on Oct. 14.
Dwayne Johnson dressed as Black Adam speaks onstage at the Warner Bros. theatrical session with “Black Adam” and “Shazam: Fury of the Gods” panel during 2022 Comic Con International: NORTH PARK at NORTH PARK Convention Focus on July 23, 2022 in NORTH PARK, California.
Kevin Winter | Getty Images Entertainment | Getty Images
“The hope is that may happen later in the fall and on the holidays,” he said. “But it is likely to be 2023 at this time before there’s maybe some consistency on per month to month basis again.”
For this reason many studios have considered library content, films which were previously released in theaters, to lure folks back again to cinemas. Already Disney has rereleased the Star Wars prequel “Rogue One” in theaters and contains plans to relaunch the initial “Avatar” by the end of September. Sony, too, is amid releasing a souped-up version of “Spider-Man: NO CHANCE Home.”
Rereleases are nothing new in the market, particularly when it involves major anniversary milestones for popular and iconic features, but 90% of these showings are scheduled through Fathom Events, not by the studios themselves, in accordance with data from Comscore. Fathom is really a jv between AMC, Regal and Cinemark that brings legacy titles back again to cinemas for limited engagements.
Upcoming anniversary showings from Fathom are the 40th anniversary of “Star Trek: Wrath of Khan,” the 10th anniversary of “Pitch Perfect,” the 40th anniversary of “Poltergeist” and the 60th anniversary of “To Kill a Mockingbird.”
The business can be releasing a slate of Halloween titles in October including 1932’s “The Mummy,” 1935’s “The Bride of Frankenstein,” 1954’s “The Creature from the Black Lagoon” and 1943’s “Phantom of the Opera.” Additionally, it’ll celebrate the 25th anniversary of “Scream 2” and 30th anniversary of “Bram Stoker’s Dracula.”
Fathom can be dealing with Universal release a three Judd Apatow-produced films before “Bros,” an enchanting comedy hitting theaters Sept. 30.
“Forgetting Sarah Marshall,” “Trainwreck” and “Knocked Up” are set for rerelease starting Sept. 19, with pre-recorded intros from director Nicholas Stoller and co-stars Billy Eichner and Luke Macfarlane.
Action flicks have dominated the box office in 2022, so counterprogramming like these romantic comedies could entice demographics which have not been wanting to go back to cinemas or recreate customers seeking to like a different genre on the silver screen.
These rereleases allow concert halls to possess supplementary content and markets “Bros” to the general public, said Ray Nutt, CEO of Fathom.
Letitia Wright stars as Shuri in Marvel Studio’s “Black Panther: Wakanda Forever.”
Similarly, Disney hopes the rerelease of “Avatar” by the end of September will lure in fans and boost fascination with the upcoming sequel “JUST HOW of Water.”
“The box office happens to be at over $5.3 billion year up to now, much higher compared to the last 2 yrs at this stage but down naturally from 2019 and 2018,” said Paul Dergarabedian, senior media analyst at Comscore.”
“With big movies like ‘Black Panther: Wakanda Forever’ in November and, obviously, ‘Avatar: JUST HOW of Water’ in December, amongst others, the industry will probably find yourself with aprojected 2022 domestic box office of around $7.5 billion,” he said. “That’s frankly an excellent outcome for a business that saw 2020 levels at only $2.3 billion and a 2021 that finished up at $4.6 billion.”
Dergarabedian and Robbins noted that 2023 includes a stronger slate of films, both with regards to amount of films and diversity of content. As more film turn out and much more frequently, the expectation is that overall domestic box office can make a stronger recovery.
The 2022 box office lost “Shazam! Fury of the Gods,” that was slated for Dec. 21, last month when Warner Bros. Discovery pushed the film to March 17, 2023. It replaced “Aquaman and the Lost Kingdom,” that will now arriving on Christmas Day in 2023.
“The initial quarter is packed with big films which should create momentum leading right into a strong summer next year,” Dergarabedian said.
Disclosure: Comcast may be the parent company of NBCUniversal and CNBC.