YouTube’s fascination with podcasts seems to extend beyond paying creators to create videos. 9to5Google notes YouTube has quietly launched a podcast Explore page. Only some individuals can get access to it on desktop or mobile, but the ones that can will dsicover popular channels, episodes and playlists along with categories and recommended shows. At the moment, you will see standard video thumbnails and playback controls, even though you’re a YouTube Premium subscriber who normally sees listening-oriented options.
We’ve asked YouTube for comment. The Explore page seems to have gone live close to the end of July, but is now becoming more accessible. It isn’t clear what (if anything) may happen to Google Podcasts.
While YouTube’s longer-term plans aren’t evident, the brand new area suggests the Google brand is positioning itself instead of major podcast clients like Apple Podcasts and Spotify. That wouldn’t be surprising if that’s the case. YouTube already hosts numerous podcasts, particularly people with video versions. The Explore page could draw more focus on those productions and encourage more podcasters to create their focus on YouTube.
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