YouTubes seeking to ensure it is easier for folks to perform YouTube channel and content promotions with the help of a new Promotions tab in YouTube Studio, which may alleviate the necessity for users to perform their YouTube ad campaigns via Google Ads Manager instead.
As explained by YouTube:
We’ve heard that creators want more tools to greatly help grow their channel and reach a wider audience, so we have been testing an easier end-to-end workflow in Studio rather than through Google Ads. If youre in this experiment, youll visit a new Promotions tab in the Content pageof Studio.
Which could get a many more YouTube channel managers running quick promotions because of their content, that could bring in much more ad dollars for YouTube, and parent company Google.
It might also ensure it is easier to improve your YouTube presence. After all, its not that hard to perform a Google Ads take into account exactly the same purpose, but getting the option built-into your YouTube management tools, and alongside your video performance stats, is actually a big advance for YouTubes promotional efforts.
Even though the aim here’s to greatly help creators maximize their performance, it might also prompt more brands to market their YouTube content, with an increase of immediately available boost tools of their YouTube management options.
But creators are, needless to say, where YouTube is actually focused.
With TikTok still developing its revenue-share models, and YouTube Shorts usage increasing, YouTube is seeking to show more creators that theyre better off building their YouTube channel instead, where they are able to make real cash from their content.
Enabling more direct promotions is another tool in this technique, which could be considered a very welcome addition for users.
YouTube says that its trying out the Promotions page with a restricted amount of creators on desktop.